Forschungsarbeit, 2014
47 Seiten, Note: A
This study aims to examine the adoption of electronic banking (e-banking) in the Ghanaian banking industry, using Guaranty Trust Bank Ghana Limited (GTBank) as a case study. The research seeks to identify the benefits, challenges, and critical success factors for e-banking adoption in the Ghanaian context. Data was collected through questionnaires and interviews with GTBank staff and customers.
Introduction: This chapter sets the stage for the research by providing background information on the evolution of banking, the impact of Information and Communications Technology (ICT) on banking operations, and the growing importance of electronic banking in a globalized world. It highlights the disparity between e-banking adoption in developed and developing countries, focusing specifically on the Ghanaian context. The chapter then articulates the research problem, objectives, and questions, explaining the significance of the study and outlining its scope, limitations, and methodology. The research problem centers on understanding GTBank's successful e-banking adoption and identifying factors contributing to its success in the Ghanaian market, given the challenges faced by other banks in similar developing economies. The chapter concludes by summarizing the structure of the study, outlining the content of each subsequent chapter.
Electronic banking, e-banking adoption, Ghana, banking sector, Guaranty Trust Bank, ICT, benefits, challenges, critical success factors, developing countries, technology infrastructure, customer service, business strategy.
This study examines the adoption of electronic banking (e-banking) in the Ghanaian banking industry, using Guaranty Trust Bank Ghana Limited (GTBank) as a case study. It focuses on identifying the benefits, challenges, and critical success factors for e-banking adoption within the Ghanaian context.
The research aims to understand the successful adoption of e-banking at GTBank in Ghana, considering the challenges faced by other banks in similar developing economies. It seeks to identify the benefits and challenges of e-banking adoption in developing countries and the critical success factors for successful e-banking implementation.
Data was collected through questionnaires and interviews with GTBank staff and customers.
Key themes include the adoption of e-banking in Ghana's banking sector; the benefits and challenges of e-banking adoption in developing countries; critical success factors for e-banking implementation; the impact of e-banking on bank operations and customer service; and the role of technological infrastructure in e-banking success.
The introduction provides background information on the evolution of banking, the impact of ICT on banking operations, and the growing importance of electronic banking globally. It highlights the disparity in e-banking adoption between developed and developing countries, focusing on Ghana. The chapter also outlines the research problem, objectives, questions, significance, scope, limitations, methodology, and the structure of the study.
Key words include: Electronic banking, e-banking adoption, Ghana, banking sector, Guaranty Trust Bank, ICT, benefits, challenges, critical success factors, developing countries, technology infrastructure, customer service, business strategy.
While not explicitly detailed in the preview, the full study would likely delve deeper into each of the key themes outlined, providing detailed analysis, findings, and conclusions based on the collected data.
This language preview offers a comprehensive overview of the study, including the title, table of contents, objectives and key themes, chapter summaries, and keywords. It serves as a concise summary intended for academic use and analysis.
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