Masterarbeit, 2014
98 Seiten, Note: 5.00/5
Introduction
Part I.
What is crowdfunding?
Position of crowdfunding inside the entrepreneurial equity “food” chain and how crowdfunding differs from angel/VC funding
Main actors in crowdfunding space
Crowdfunding taxonomy and crowdfund investing ecosystem
Literature review and principal research streams
General exploratory research
Who gets crowdfunded?
Regulation and policy
Dynamics of the crowdfunding process
The geography of crowdfunding
Common points and research gaps
Five forces that shape the crowdfunding industry
Market overview and SWOT analysis of crowdfunding
Part II.
USA
Criticism
Italy
Is the Italian approach truly in line with expectations of market participants and the general public?
Other European countries and the future of Paneuropean regulation
Policymaker suggestions on crowdfunding issues
Part III.
Theoretical framework and grounding
Research questions
Research method and design
Data collection and empirical setting
Quantitative Findings
Descriptive results
Empirical patterns and relationships
Evidence in consensus analysis
Qualitative findings
Qualitative findings obtained from questionnaires
Expert interviews
Business angels and equity crowdfunding (cases)
Conclusions
Managerial and policymaker implications
Limitations and suggestions for future research
This thesis examines the role of crowdfunding within the venture startup ecosystem, aiming to systematize existing knowledge, evaluate the industry's dynamics, and provide insights into the regulatory environment and potential managerial implications for entrepreneurs.
What is crowdfunding?
Crowdfunding (also known as crowdfinance) is a term used to describe a form of fundraising, usually conducted over the internet, in which a large number of people pool relatively small individual contributions in order to support a specific goal (Ahlers et al., 2012). Review of a rather modest literature on the topic uncovers a number of nuances in how crowdfunding is defined; confirming that substantial academic knowledge in this field is yet to be developed in order for consensus to emerge.
Belleflamme et al. (2013) extended upon the definition of a more general concept of crowdsourcing provided by Kleemann et al. (2008) in order to define crowdfunding as “an open call, essentially through the Internet, for the provision of financial resources either in form of donation or in exchange for a form of reward and/or voting rights in order to support initiatives for specific purposes”. Mollick (2014) and Bradford (2012) acknowledge that crowdfunding essentially draws inspiration from concepts like microfinance and crowdsourcing, but still represents a unique category of fundraising enabled by the proliferation of internet sites dedicated to the concept.
Crowdfunding refers to a variety of different efforts by entrepreneurs – cultural, social and for profit to fund their efforts by drawing on relatively small contributions from a relatively large number of individuals using the internet, without standard financial intermediaries.
Introduction: Provides the context of technological advancements and the emergence of crowdfunding as an important source of startup finance.
Part I.: Defines crowdfunding, explores its taxonomy, the ecosystem, and analyzes the industry through Porter’s 5 forces and SWOT analysis.
Part II.: Discusses the regulatory landscapes, specifically focusing on the USA and Italy, and addresses the concerns of market participants.
Part III.: Details the theoretical grounding, research methodology, quantitative and qualitative empirical findings, and final conclusions.
crowdfunding, startup, finance, regulation, innovation, equity, industry, entrepreneurship, venture, ecosystem, data, survey, model, market, stakeholders.
The work focuses on the role of crowdfunding as a mechanism for startup financing, assessing its effectiveness and its position relative to traditional capital sources like business angels and venture capital.
The themes include the definition and taxonomy of crowdfunding models, the impact of current and proposed regulations in the US and Europe, and the strategic drivers behind the industry's growth.
The study primarily asks whether crowdfunding can serve as a viable, complementary pillar for venture startups and what factors influence an entrepreneur’s propensity to utilize it.
The thesis utilizes an exploratory and phenomenon-based approach, combining mixed-method research including stakeholder insight surveys, consensus analysis, and expert interviews.
The main body covers the theoretical framework, a comprehensive review of existing literature, industry structure via SWOT and Five Forces models, comparative regulatory analysis, and empirical results from custom-made surveys.
Key terms include crowdfunding, startup, regulatory environment, entrepreneurial finance, industry dynamics, and equity-based funding.
The author observes that the Italian system, while relatively young, represents a progressive and timely effort that aligns well with the feedback received from market participants, potentially serving as a model.
The work provides managerial implications, such as the need for entrepreneurs to align their business model with the specific requirements of crowdfunding platforms and the importance of leveraging existing networks to ensure campaign momentum.
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