Forschungsarbeit, 2014
37 Seiten, Note: 93% (Distinction)
This research aims to investigate the impact of monetary power within football on product prices, specifically focusing on the "top 5" English Premier League clubs: Arsenal, Chelsea, Liverpool, Manchester United, and Manchester City. The study examines how millionaire ownership has influenced ticket prices, jersey prices, and the demand for football merchandise related to world-class player acquisitions.
The research begins with a background section that introduces the context of millionaire ownership in the English Premier League and outlines the research objectives and methodology. This is followed by a literature review examining existing research on the influence of excessive spending on ticket prices, sponsorship deals on jersey prices, and the impact of signing world-class players on product demand.
The findings chapter presents data collected through questionnaires and sampling methods, exploring fan perspectives on price increases and the demand for merchandise related to player acquisitions. This chapter also includes visualizations like frequency tables, pie charts, and bar graphs to illustrate the data.
The discussion chapter analyzes the collected data, focusing on the relationship between millionaire ownership, product pricing, and fan perceptions. It explores the factors that have influenced rising ticket prices and the impact of sponsorship deals on jersey prices. The chapter concludes by examining the effect of signing world-class foreign players on product demand.
The key themes and concepts explored in this research include millionaire ownership, football product pricing, ticket prices, jersey prices, sponsorship deals, world-class players, product demand, fan perceptions, branding, economic impact, supply and demand, and the English Premier League.
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