Masterarbeit, 2015
48 Seiten
1.1 Background of the Study
1.1.1 Balanced Scorecard
1.1.2 Supply Chain Performance
1.1.3 Kenya Nut Company
1.2 Statement of the Problem
1.3 Objectives
1.4 Value Of The Study
2.1 Introduction
2.2 Balanced Scorecard
2.3 The Balance Scorecard Measures
2.3.1 Customer Perspective
2.3.2 Financial perspective
2.3.3 Learning and growth
2.3.4 Internal business processes
2.4 Supply Chain Performance Measurement
2.5 Challenges In The Implementation of The Balanced Scorecard
2.6 Conceptual Framework
3.1 Introduction
3.2 Research Design
3.3 Population Of Study
3.4 Data Collection
3.5 Data Analysis
4.1 Introduction
4.2 Response Rate
4.3 Demographic Data
4.4 Extent of the BSC measures in Supply Chain Perfomance at KNC
4.5: Relationship between the Balanced Scorecard measures and Supply chain performance
5.1 Introduction
5.2 Summary of Findings
5.3 Conclusions
5.4 Recommendations
5.5 Limitations of the Study
5.6 Suggestions for Further Research
PART A: GENERAL INFORMATION
PART B: THE EXTENT OF THE BSC ON SUPPLY CHAIN PERFOMANCE (Please tick where appropriate)
PART C: CHALLENGES IN THE IMPLEMENTATION OF THE BSC (Please tick where appropriate)
The primary research objective is to examine the extent to which Balanced Scorecard (BSC) measures are utilized within the supply chain performance management at Kenya Nut Company (KNC), while identifying the specific challenges faced during the implementation process.
1.1 Background of the Study
As businesses evolve into the 21st century, the management focus driving most organizations is supply chain superiority (Brewer & Speh, 2000). Supply chain management is becoming a necessity in the competitive marketplace hence the need to have performance measurement tools that can lead to successful supply chains. The balance scorecard (BSC) proposed by Kaplan & Norton (1996) is a performance evaluation tool that includes non-financial perspectives such as customer ,internal business process, and learning and growth perspectives, as well as the financial perspective to give managers a balanced view of overall organizational performance. It strikes a balance between financial and non-financial measures thereby enabling organizations to achieve holistic supply chain excellence. The BSC was developed as an enhancement to the previously traditional methods of measuring performance such as return on investment (ROI), payback period and net present value (NPV). The traditional methods majored on financial aspects of a firm ignoring other performance indicators. They followed financial accounting principles without any forward-looking perspective and measurement was restricted directly to measurable indicators only (Horvath, 1996). This was unrealistic in modern supply chain management applications, where a performance measurement system has to take into account a wider range of controlling targets such as customers requiring a range of benefits that are both tangible and intangible (Bhagwat & Sharma, 2007).
Performance measurement is the process of quantifying effectiveness and efficiency of organisational functions (Neely, Gregory & Platts, 1995). Neely (1996) also explained that performance measurement refers to the use of a multi-dimensional set of performance measures that includes both financial and non-financial measures that quantify what has been achieved as well as measures that help predict the future. Therefore, supply chain performance measurement is the process of determining the productivity of the whole supply chain from suppliers to consumers involving functions such as inventory management, transportation, customer service, storage, delivery and order fulfillment. In today’s world, supply chain excellence is more than just reduced costs. It also includes better customer service, reduced lead times, advancement in technology hence the need of performance measurement systems that can capture all the required data (Brewer & Speh, 2000).
CHAPTER ONE INTRODUCTION: Provides the research background regarding supply chain superiority and the role of the Balanced Scorecard in performance measurement, establishing the problem statement at Kenya Nut Company.
CHAPTER TWO LITERATURE REVIEW: Examines existing academic discourse on the four BSC perspectives and their application in various sectors, concluding with the conceptual framework.
CHAPTER THREE RESEARCH METHODOLOGY: Details the case study approach, data collection via structured questionnaires among KNC staff, and the quantitative analysis techniques employed.
CHAPTER FOUR DATA PRESENTATION AND ANALYSIS: Presents the primary findings from the survey, including demographic profiles and the regression analysis linking BSC measures to supply chain performance.
CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATIONS: Summarizes the key research findings and offers actionable recommendations for KNC to improve its supply chain via optimized BSC integration.
Balanced Scorecard, Supply Chain Performance, Kenya Nut Company, Performance Measurement, Financial Perspective, Customer Perspective, Internal Business Processes, Learning and Growth, Regression Analysis, Macadamia Nut Industry, Strategic Management, Supply Chain Efficiency, Organizational Performance, Operational Challenges.
The study focuses on evaluating how the Balanced Scorecard (BSC) framework is implemented at the Kenya Nut Company to measure and improve supply chain performance.
The research covers four key BSC perspectives: financial capability, customer satisfaction, internal business processes, and organizational learning and growth.
The primary goal is to determine the extent of BSC usage at KNC and to analyze the specific hurdles the company faces when implementing these performance metrics.
The research employed a case study design, utilizing primary data collected through structured questionnaires administered to 40 KNC employees.
The main body integrates literature review, detailed methodology, and empirical analysis, which includes demographic findings and a linear regression model showing the correlation between BSC variables and supply chain performance.
Key terms include Balanced Scorecard, Supply Chain Performance, Kenya Nut Company, Performance Measurement, and Strategic Management.
By providing a balanced view beyond traditional financial metrics, the BSC enables KNC to manage intangible assets like product quality, customer relationships, and internal process efficiencies more effectively.
The study identified that the most significant challenges are the time-consuming nature of developing the scorecard, the excessive number of measures used, and the inherent difficulty in selecting the most relevant metrics for the organization.
The regression model revealed that 73% of the variation in supply chain performance at KNC is explained by the four BSC independent variables, confirming a significant positive impact.
The author recommends that KNC should adopt missing critical measures, such as return on supply chain assets and cost per operation hour, to better align their strategic goals and overcome operational bottlenecks.
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