Surviving as a "Software as a Service" (SaaS) Startup

Inhaltsverzeichnis (Table of Contents)

• SECTION 1: INTRODUCTION
• SECTION 2: RESEARCH QUESTION
• Entrepreneurship, Innovation, Marketing and Monetisation
• Acquiring Users and Profits
• Threats in the Marketplace
• SECTION 3: LITERATURE REVIEW
• Gompers and Lerner (2001)
• Biased Assessments of Information
• Overoptimism and Expansion
• Evernote VS Springpad
• Evernote's Long-Term Vision
• Springpad's Short-Term Focus
• Startup Metrics for Internet Marketing and Product Management

Frequently Asked Questions

What is Software as a Service (SaaS)?

SaaS is a software distribution model where applications are hosted by a provider in the cloud and made available to customers over the internet, usually via subscription.

How does SaaS benefit small businesses and startups?

It allows startups to access professional tools for HR, accounting, and task management at a lower cost, without the need for expensive IT infrastructure or maintenance.

What are the main threats for SaaS startups today?

Crowded marketplaces, competition from tech giants like Google and Microsoft, and the difficulty of acquiring and retaining customers in a "freemium" culture.

What can we learn from the Evernote vs. Springpad case?

The case study highlights the importance of long-term vision and sustainable business models over short-term focus and rapid but unstable expansion.

What are "Startup Metrics" in internet marketing?

These are key performance indicators (KPIs) like customer acquisition cost (CAC), churn rate, and lifetime value (LTV) used to measure the health and growth of a SaaS business.