Doktorarbeit / Dissertation, 2014
226 Seiten
This research aims to identify the challenges faced by small and medium-scale enterprises (SMEs) in adopting strategic management within their value chains. The study investigates the impact of this lack of adoption on SME effectiveness, profitability, and sustainability.
Chapter 1: Introduction: This chapter introduces the research topic, highlighting the importance of strategic management for businesses of all sizes. It establishes the context of the study by focusing on the challenges faced by SMEs in Harare, Zimbabwe, in adopting strategic management practices. The chapter also outlines the research objectives, questions, and the overall structure of the thesis.
Chapter 2: Literature Review: This chapter presents a comprehensive review of existing literature on strategic management, focusing on its theoretical underpinnings and practical applications within the context of SMEs. It examines various models and frameworks relevant to understanding SME challenges and explores the existing body of knowledge related to SME performance and growth in developing economies. This section establishes a theoretical foundation for the study and highlights the gaps in the existing research that the current study aims to address.
Chapter 3: Research Methodology: This chapter details the research design and methodology employed in the study. It describes the quantitative and qualitative data collection methods used, including the sampling techniques, data collection instruments, and the rationale for choosing a mixed-methods approach. The chapter also outlines the data analysis techniques that will be employed to answer the research questions, focusing on the use of SPSS for quantitative data and content analysis for qualitative data. The development and justification of the "Chameleon Survival Strategy Model" are also explained in detail.
Chapter 4: Data Analysis and Findings: This chapter presents the findings of the study based on the analysis of both quantitative and qualitative data. It details the statistical analysis of the quantitative data collected from 292 respondents and presents the results of the content analysis of qualitative data obtained from 127 key informants and stakeholders. The chapter compares the findings against the predictions of the Chameleon Survival Strategy Model, highlighting areas of agreement and disagreement.
Chapter 5: Discussion of Findings: This chapter discusses the key findings of the study, interpreting the results in the light of existing literature and theoretical frameworks. It explores the implications of the findings for SMEs, policymakers, and other stakeholders. The discussion critically examines the extent to which SMEs in Harare are adopting strategic management practices and identifies the underlying reasons for the observed patterns. The significance of the findings and their contribution to the existing body of knowledge are also highlighted.
Strategic management, small and medium-scale enterprises (SMEs), Zimbabwe, value chain, Chameleon Survival Strategy Model, quantitative research, qualitative research, SME performance, sustainable business practices, policy recommendations.
This document is a comprehensive language preview of a research thesis. It includes the table of contents, objectives and key themes, chapter summaries, and keywords. The research focuses on the challenges faced by small and medium-scale enterprises (SMEs) in adopting strategic management in Zimbabwe.
The research aims to identify the challenges SMEs face in adopting strategic management within their value chains and to investigate the impact of this lack of adoption on SME effectiveness, profitability, and sustainability. It also aims to develop a "Chameleon Survival Strategy Model" and provide policy recommendations.
Key themes include strategic management adoption in SMEs, challenges faced by SMEs in implementing strategic management, the impact of strategic management on SME performance, the development of the Chameleon Survival Strategy Model, and policy recommendations for supporting SME strategic management capacity.
Chapter 1 (Introduction): Introduces the research topic, its context in Harare, Zimbabwe, and outlines the research objectives and structure. Chapter 2 (Literature Review): Reviews existing literature on strategic management, focusing on its application in SMEs, particularly in developing economies. Chapter 3 (Research Methodology): Details the research design, data collection methods (quantitative and qualitative), and data analysis techniques (SPSS and content analysis). It also explains the development of the "Chameleon Survival Strategy Model". Chapter 4 (Data Analysis and Findings): Presents findings from both quantitative (292 respondents) and qualitative (127 key informants) data, comparing them to the predictions of the Chameleon Survival Strategy Model. Chapter 5 (Discussion of Findings): Discusses the key findings, interpreting them in light of existing literature, and exploring their implications for SMEs, policymakers, and stakeholders.
The research employs a mixed-methods approach, using both quantitative and qualitative data collection and analysis. Quantitative data was analyzed using SPSS, while qualitative data was analyzed through content analysis.
The "Chameleon Survival Strategy Model" is a model developed within this research. Details on its development and justification are provided in Chapter 3, and its predictions are compared to the research findings in Chapter 4.
The key findings, detailed in Chapters 4 and 5, explore the extent to which SMEs in Harare are adopting strategic management practices, identify the reasons for observed patterns, and discuss the implications for SMEs and policymakers.
Keywords include: Strategic management, small and medium-scale enterprises (SMEs), Zimbabwe, value chain, Chameleon Survival Strategy Model, quantitative research, qualitative research, SME performance, sustainable business practices, policy recommendations.
The target audience includes SMEs, policymakers, researchers, and other stakeholders interested in strategic management in developing economies, particularly in the context of Zimbabwe.
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