Internationalisation to China. Chances and risks for German multinational corporations, operating in the healthcare sector

Table of Contents

1 Introduction

1.1 Research problem

1.2 Course of investigation

2 Internationalisation strategies

2.1 Motives for business enterprises when operating abroad

2.2 The process of internationalisation

2.2.1 Time of market entry

2.2.2 Market area selection

2.2.3 Market entry modes

3 German multinational corporations in modern China

3.1 German enterprises in the global economy

3.2 The economic development of China

3.2.1 China country profile

3.2.2 Historical background

3.2.3 Economic framework data

3.3 Chances and risks for German companies in China

3.3.1 German business in China

3.3.2 Chances

3.3.3 Risks and challenges

4 Industry analysis of the healthcare sector in China

4.1 Global key drivers of the healthcare branch

4.2 Development and modernisation of the Chinese healthcare sector

5 Empirical study: German enterprises in the healthcare sector operating in the People’s Republic of China

5.1 Design and implementation of the survey

5.1.1 Objective of the study

5.1.2 Structure of the questionnaire

5.1.3 Execution of the survey

5.2 Evaluation and interpretation of the results

5.2.1 General response to the online survey

5.2.2 Analysis of first section

5.2.3 Analysis of second section

5.2.4 Analysis of third section

6 Conclusion

6.1 Summary

6.2 Critical acclaim

6.3 Outlook

Objectives and Research Themes

The primary objective of this thesis is to provide an impression of the situation of German multinational corporations operating within the People's Republic of China, with a specific focus on those active in the healthcare sector. The research aims to evaluate whether the Chinese healthcare industry represents a significant key market for future German business activities by assessing the potential opportunities and risks involved.

• Internationalisation strategies for foreign market entry
• Historical and economic development of the People's Republic of China
• Analysis of the Chinese healthcare sector and its modernisation
• Empirical study of German enterprises in the Chinese healthcare market
• Evaluation of market entry chances and operational risks

Excerpt from the Book

Summary of Chapters

1 Introduction: This chapter introduces the research problem regarding internationalisation strategies and defines the focus on the healthcare sector in China.

2 Internationalisation strategies: This section details the motives for international expansion and provides a theoretical framework for market entry processes, including pioneer and follower strategies.

3 German multinational corporations in modern China: This chapter reviews the economic behaviour of German firms in China, the nation's economic history, and the specific opportunities and risks inherent in the Chinese market.

4 Industry analysis of the healthcare sector in China: This chapter analyses the growth drivers of the healthcare industry and outlines the recent modernisation reforms implemented by the Chinese government.

5 Empirical study: German enterprises in the healthcare sector operating in the People’s Republic of China: This chapter outlines the design, implementation, and analysis of a quantitative survey conducted among German companies in the healthcare sector.

6 Conclusion: The final chapter summarises the key findings, provides a critical reflection on the study's limitations, and offers an outlook on future prospects for the industry.

Keywords

Internationalisation, China, Healthcare Sector, German Corporations, Market Entry, Export, Joint Venture, FDI, Economic Reform, Business Strategy, Risk Management, Guanxi, Healthcare Modernisation, Market Growth, Empirical Study

Frequently Asked Questions

What is the core subject of this thesis?

The thesis focuses on the internationalisation of German multinational corporations into the People's Republic of China, specifically examining the opportunities and challenges within the healthcare industry.

What are the primary thematic areas covered?

The work covers internationalisation theory, China’s economic and historical transformation, the structure of the Chinese healthcare sector, and an empirical analysis of German company experiences in China.

What is the main research objective?

The primary goal is to determine if the Chinese healthcare market is a significant key market for future German business activities by assessing relevant chances and risks.

Which scientific methods are employed?

The author uses a literature-based theoretical analysis combined with a quantitative primary empirical study conducted via an online survey of German healthcare enterprises.

What is discussed in the main body of the work?

The main body discusses internationalisation strategies, China's economic background, the specific dynamics of the Chinese healthcare system including recent reforms, and detailed results from the survey on market entry practices.

How would you describe the work with key terms?

The study is characterized by terms such as internationalisation, China, healthcare sector, market entry strategies, and economic reform.

How do cultural factors influence business success in China?

The author highlights the importance of the concept of 'guanxi' (personal relationships and networks) and the shift from individualistic to collectivistic cultural norms as crucial elements for long-term business success.

What role do SMEs play in this analysis?

The study emphasizes that not only large corporations but also many small and medium-sized enterprises (SMEs) are actively involved in the Chinese market and rely on successful market penetration for their competitive survival.