Bachelorarbeit, 2014
75 Seiten, Note: 1,3
This thesis aims to explore the effectiveness of gamification within the context of internal innovation processes. It examines existing literature on gamification and innovation management, analyzes case studies of gamified innovation platforms, and conducts interviews with implementing consultants. The goal is to determine whether gamifying an innovation platform can be an effective management tool and to identify factors that contribute to its success or failure.
The thesis begins by introducing the relevance and problem statement, outlining the research question and sub-questions. Chapter 2 provides a comprehensive theoretical background, exploring concepts such as innovation management, human motivation, and gamification. It examines different types of innovation, the innovation funnel, electronic brainstorming, and various motivation theories, including Self-Determination Theory. The chapter then delves into the definition, origin, and mechanics of gamification, linking it to innovation management and electronic brainstorming. It concludes with a discussion of the gamification design process and its critiques.
Chapter 3 presents the methodology used in the research, focusing on the "Building Theories from Case Study Research" model and its application in this thesis. Chapter 4 presents the results of the case study analysis, examining both open-ended and challenge-based gamification approaches. Chapter 5 concludes the research, summarizing the findings and discussing the limitations of the study. It also offers insights into potential future research and outlook.
The primary focus of this thesis lies in the intersection of gamification, innovation management, and internal innovation processes. Key terms include gamification, innovation, motivation, electronic brainstorming, case study analysis, implementation, design, and effectiveness. It examines the application of gamification principles to internal innovation processes and analyzes the factors contributing to the success or failure of such implementations.
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