Complementary Innovation in Platform-Centric Ecosystems. An Entegrated View

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Research field and relevance
• Research question and approach
• Outline
• Theory
• Platform-centric ecosystems
• Product platforms
• Industry platforms
• Multi-sided platforms
• Complementary innovation
• Platform architecture
• Platform participants
• Platform dynamics
• Platform management
• Platform strategies
• Platform organization and governance
• Towards an integrated view: the determinants of platform-centric ecosystems and their implications for complementary innovation
• Platform strategy
• Degree of openness
• Market organization for complementors
• Platform organization
• Verticality
• Internal and interfirm organization
• Platform architecture
• Modularity
• Technical boundary resources
• Complementary asset position
• Appropriability regime
• Industry architecture
• Examining complementary innovation in platform-centric ecosystems: in-depth case study research on ARM and AWS
• Research methodology
• Research design
• Data collection and analysis
• ARM, the next Intel? How the 'fab-less' and 'chip-less' licensor of processor IP designs created a leading semiconductor platform ecosystem
• Company and platform ecosystem overview
• Platform strategy
• Platform organization
• Platform architecture
• Complementary asset position
• Appropriability regime
• Industry architecture
• AWS, beyond e-retailing: how the online bookstore Amazon built a leading platform and partner ecosystem for cloud computing services
• Company and platform ecosystem overview
• Platform strategy
• Platform organization
• Platform architecture
• Complementary asset position
• Appropriability regime
• Industry architecture
• Discussion
• Theoretical implications
• Managerial implications

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This Master's thesis explores the concept of complementary innovation within platform-centric ecosystems. The study aims to provide an integrated view of the determinants of these ecosystems and their influence on the development of complementary innovations.

• Platform-centric ecosystems and their characteristics
• The role of complementary innovation in platform ecosystems
• Determinants of platform-centric ecosystems
• Impact of platform strategy, organization, and architecture on complementary innovation
• Case studies of ARM and AWS to analyze real-world examples

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins with an introduction outlining the research field, the research question, and the approach taken. Chapter 2 delves into the theoretical framework, examining platform-centric ecosystems, complementary innovation, and platform management. Chapter 3 builds on this foundation, proposing an integrated view of the determinants of platform-centric ecosystems and their implications for complementary innovation. This chapter examines factors such as platform strategy, organization, architecture, complementary asset position, appropriability regime, and industry architecture.

Chapter 4 presents two in-depth case studies: ARM and AWS. These case studies analyze the characteristics of their respective platform ecosystems and their implications for complementary innovation. Finally, the thesis concludes with a discussion of theoretical and managerial implications, summarizing the findings, addressing limitations, and outlining potential directions for future research.

Schlüsselwörter (Keywords)

The key focus of this thesis lies on the interplay between platform-centric ecosystems, complementary innovation, and the determinants that shape their dynamics. This includes concepts like platform strategy, platform organization, platform architecture, appropriability regime, and industry architecture. The research also leverages real-world examples like ARM and AWS to illustrate the practical application of these concepts.