Bachelorarbeit, 2012
73 Seiten, Note: 1,0
This bachelor thesis explores the relationship between emotion regulation and bidding behavior in auctions. It aims to investigate the impact of emotional processing on economic decision-making, particularly in the context of auctions. The study focuses on the role of heart rate variability (HRV) as an objective measure of emotional regulation and its influence on bidding behavior.
The thesis begins with an introduction that highlights the growing interest in understanding the role of emotions in economic decision-making. It discusses the concept of emotion regulation and its significance in economics, emphasizing the importance of physiological measures like HRV in providing insights into emotional processing.
Chapter 2 delves into the theory of emotion regulation, focusing on the work of Gross and John. It explores different emotion regulation strategies, their effects, and the role of psychophysiological measures, particularly HRV. The chapter then examines the physiological basics of HRV and its relevance in economic decision-making, citing research on the Ultimatum Game, the Framing Effect, and decision-making under risk and uncertainty.
Chapter 3 presents the experimental results of the study, which investigated the impact of emotion regulation on bidding behavior in auctions. The chapter describes the different experiments conducted, including those on regret, emotion induction, and human versus computer interaction.
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