Bachelorarbeit, 2014
65 Seiten, Note: 1,0
This research explores the motives behind Chinese and Indian foreign direct investment (FDI) in the automotive industry of developed countries. It aims to analyze the driving forces and strategic considerations that shape these investments, particularly focusing on the recent acquisitions of prominent automotive companies like Volvo by Geely (China) and Jaguar Land Rover by Tata Motors (India). The research seeks to understand the factors influencing the decision-making process of these emerging market multinational companies (EMNCs) and to contribute to the ongoing discourse on the evolving role of developing countries in globalized markets.
The research begins by defining the problem and outlining the contemporary significance of the subject. It then establishes a theoretical framework by discussing foreign direct investment and internationalization, exploring key concepts and drivers. Chapter 3 focuses on China's economy, its outward FDI, and its automotive industry. It presents a case study on Geely's acquisition of Volvo, analyzing the underlying motives for this investment. Chapter 4 follows a similar structure, examining India's economy, its outward FDI, and its automotive industry. It presents a case study on Tata Motors' acquisition of Jaguar Land Rover, exploring the motives behind this strategic move. Chapter 5 conducts a cross-case analysis, comparing the findings from the Chinese and Indian case studies. The conclusion summarizes the key findings and implications of the research.
Foreign Direct Investment (FDI), Outward Foreign Direct Investment (OFDI), Emerging Market Multinational Companies (EMNCs), Automotive Industry, Internationalization, China, India, Geely, Volvo, Tata Motors, Jaguar Land Rover, Acquisitions, Strategic Motives, Global Economic Integration, Trade Liberalization.
Key motives include strategic asset seeking, such as Geely's acquisition of Volvo to gain technology, brand reputation, and access to developed markets.
The acquisition was driven by the desire to expand globally, acquire premium brands, and integrate advanced automotive technologies into their portfolio.
Established theories claimed firms start by investing in less developed markets; however, Chinese and Indian firms are increasingly investing directly into highly developed economies.
Government incentives and strategic national goals in China and India significantly influence and support the outward foreign direct investment flows of their domestic firms.
Trade liberalization and deregulation have transformed the global economy into an interdependent system, facilitating easier internationalization for emerging market firms.
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