Masterarbeit, 2014
102 Seiten, Note: A
1 Introduction
1.1 Background of Study
1.2 Main Issue
1.3 Research Question
1.4 Research Objectives
1.5 Research’s Strategic Position
1.6 About PEL
2 Literature Review
2.1 Introduction
2.2 Motivation
2.3 Theories regarding intrinsic and extrinsic motivation
2.3.1. Drive Theory & the limitations involved in it
2.3.2 Extending Drive Theory
2.3.3. Self-identification theory
2.4 Two-Factor Theory by Hertzberg
2.4.1 Opponents of the factors of motivation and the hygiene theory of Herzberg
2.5 Intrinsic Motivation
2.5.1 Inspiring job
2.5.2 Opportunity of personal growth
2.5.3 Training and skill development
2.5.4 Recognition
2.5.5 More discussion on intrinsic motivation
2.6 Extrinsic Motivation
2.6.1. Physical atmosphere
2.6.2 Financial rewards
2.6.3 Job security
2.6.4 Empowerment
2.7 The interaction of intrinsic and extrinsic motivating factors
2.8 Employee’s Performance
2.8.1 Job Performance
2.8.2. Impact of reward on efficiency
2.9 Conceptual conclusion of literature
3 Research methodology
3.0 Introduction
3.1. Research philosophy
3.2 Research approaches
3.3 Research Strategy
3.4 Comparison between the quantitative and qualitative method
3.5 Data collection
3.5.1 Primary collection of data
3.5.2 Secondary data collection
3.6. Ethics of Research
3.7 Research limitations
3.8 Conclusion
4 Data Analysis
4.0 Introduction
4.1 Some General information about responders
4.2 Investigation of extrinsic motivation
4.2.1 Money as motivator
4.2.2 Job security
4.2.3 Physical work environment
4.2.4 Empowerment
4.3 Investigation of intrinsic motivation factors
4.3.1 Interesting task
4.3.2 Personal growth
4.3.3 Skill development
4.3.4 Recognition
4.4 Intrinsic versus extrinsic analysis
4.5 Identification of dissatisfied factor at PEL workplace
4.6 Analysis of managers interview
4.6.1 Intrinsic versus extrinsic motivation
4.6.2 Extrinsic rewards impacts
4.6.3 Intrinsic motivation impacts
4.7 Discussion
4.7.1 Extrinsic rewards as basic needs
4.7.2 Intrinsic rewards impacts
4.7.3 Intrinsic and extrinsic relationship
5 Conclusion and recommendation
5.1 Conclusion
5.2 Recommendations
5.2.1. Advance approach
5.2.2 Various managerial approaches to motivation
5.2.3 Contemporary intrinsic motivation
5.2.4. Importance of intrinsic rewards for motivation
5.2.5. Rewards recognition, and why they are so popular
5.2.6 Motivation alternatives
5.2.7 Handling monotonous work
5.2.8 Best method
5.2.9 Utilizing various methods
6 Personal Development
This research aims to investigate and compare the effects of intrinsic and extrinsic motivation techniques within the corporate environment of Pak Elektron Limited (PEL) to determine the most effective approach for enhancing employee motivation and overall workplace productivity.
2.5.1 Inspiring job
An experiment demonstrating the importance of this factor has been carried out by both Pink (2010) and Edward Deci (1971). Deci’s experiment was named the Soma Puzzle Experiment, and Pink carried out the same kind of experiment at the University of Rochester, with the aid of the university students. The students were divided into two groups, out of which the first was provided a material bonus for the completion of work, while the other was given nothing. Soon, it was demonstrated that the group with the financial bonus showed much less interested task compared to those who did not receive anything.
Chapter 1 Introduction: Provides the background of the study and outlines the research question, objectives, and significance of analyzing motivation at PEL.
Chapter 2 Literature Review: Examines theoretical frameworks regarding intrinsic and extrinsic motivation, including Drive Theory and Herzberg’s Two-Factor Theory.
Chapter 3 Research methodology: Details the research philosophy, survey strategy, and the mixed-method approach used to gather data from PEL employees.
Chapter 4 Data Analysis: Analyzes the quantitative and qualitative survey responses regarding specific intrinsic and extrinsic motivators at the workplace.
Chapter 5 Conclusion and recommendation: Summarizes key findings and provides strategic recommendations for implementing a balanced reward system at PEL.
Chapter 6 Personal Development: Reflects on the author’s academic journey and the skills gained through the research process.
Intrinsic Motivation, Extrinsic Motivation, Employee Performance, PEL, Herzberg Two-Factor Theory, Workplace Productivity, Financial Rewards, Personal Growth, Skill Development, Job Security, Organizational Behavior, Employee Satisfaction, Survey Research, Management Strategy, Human Resources
The research focuses on examining the differing effects of intrinsic and extrinsic motivation techniques specifically within the context of Pak Elektron Limited (PEL) in Pakistan.
The work explores theoretical motivation frameworks, the distinction between monetary and internal rewards, and how these factors impact employee satisfaction and long-term organizational productivity.
The research asks how the effects of intrinsic and extrinsic motivation techniques differ specifically within the PEL corporate environment.
The study employed a mixed-method approach, utilizing a survey strategy to collect primary data from 100 employees and conducting qualitative interviews with three managers.
The chapters cover a comprehensive literature review, detailed research methodology, empirical data analysis of various motivational factors, and final strategic recommendations for management.
Key terms include intrinsic motivation, extrinsic motivation, employee performance, organizational behavior, and reward systems.
The study suggests that while financial rewards act as a necessary starting motivation for basic needs, they can have negative long-term impacts on intrinsic motivation if used in isolation.
It is used as a foundational study to demonstrate how external rewards can sometimes undermine interest in a task compared to individuals who are intrinsically motivated.
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