Masterarbeit, 2014
102 Seiten, Note: A
This research aims to investigate the differing effects of intrinsic and extrinsic motivation within the company PEL in Punjab, Pakistan, to inform strategies for enhancing workplace motivation. The study utilizes both primary and secondary data to analyze the various elements and impacts of both types of motivation.
Chapter 1: Introduction: This chapter sets the stage for the research by establishing the background, highlighting the significance of motivation in achieving organizational goals, and introducing the research question and objectives. It emphasizes the importance of effective human resource management and the contrasting perspectives on the role of financial incentives versus intrinsic motivation. The chapter also provides context by briefly introducing PEL, the company under study.
Chapter 2: Literature Review: This chapter delves into existing theories and research on motivation, exploring both intrinsic and extrinsic factors. It examines various theoretical frameworks, such as Drive Theory, Self-identification theory, and Herzberg's Two-Factor Theory, critically analyzing their strengths and limitations. The chapter thoroughly investigates the components of both intrinsic (e.g., job satisfaction, personal growth opportunities) and extrinsic motivation (e.g., financial rewards, job security), highlighting the nuances of each and their impact on employee performance. A significant portion is dedicated to examining the interplay between intrinsic and extrinsic motivation, exploring the potential synergistic effects and the conditions under which each type is most effective.
Chapter 3: Research methodology: This chapter details the research design and methodology employed in the study. It outlines the research philosophy, approaches, and strategy, justifying the chosen methods for data collection and analysis. The chapter clearly distinguishes between quantitative and qualitative methods, explaining the rationale behind the selection of primary and secondary data sources. Ethical considerations and limitations of the research are also addressed, ensuring transparency and rigor in the research process.
Chapter 4: Data Analysis: This chapter presents the analysis of both primary and secondary data collected from PEL employees and managers. The analysis focuses on the effectiveness of both intrinsic and extrinsic motivational factors, comparing their individual and combined impacts on employee satisfaction and performance. The results are presented and interpreted, identifying key trends and patterns. This section likely includes statistical analyses and qualitative interpretations of interview data, providing a comprehensive understanding of the findings.
Intrinsic motivation, extrinsic motivation, employee motivation, workplace motivation, PEL, Punjab, Pakistan, Herzberg's Two-Factor Theory, Drive Theory, Self-identification theory, employee performance, job satisfaction, financial rewards, human resource management.
This research investigates the effects of intrinsic and extrinsic motivation on employee performance within the company PEL in Punjab, Pakistan. It aims to understand how these different motivational factors impact employee satisfaction and overall company success.
The key themes include the comparative effectiveness of intrinsic versus extrinsic motivation, the long-term and short-term impacts of each, the optimal combination of both, the role of material benefits, and the overall impact of motivation on employee performance and company success.
The table of contents is structured into four chapters: Chapter 1 (Introduction), Chapter 2 (Literature Review), Chapter 3 (Research Methodology), and Chapter 4 (Data Analysis). Each chapter is further divided into sub-sections that delve into specific aspects of the research topic. The Literature Review, in particular, covers several established motivation theories, like Drive Theory, Self-identification theory, and Herzberg's Two-Factor Theory.
The research employs both quantitative and qualitative methods. Data collection involves both primary (likely surveys or interviews) and secondary data sources. The research philosophy, approaches, and strategy are clearly defined and justified within the methodology chapter.
The Literature Review extensively discusses Drive Theory, its limitations, and extensions. It also examines Self-identification theory and Herzberg's Two-Factor Theory, including critiques of these theories. The review thoroughly explores both intrinsic (e.g., job satisfaction, personal growth) and extrinsic (e.g., financial rewards, job security) motivational factors and their interplay.
Chapter 4 details the data analysis, focusing on the effectiveness of both intrinsic and extrinsic motivation factors within PEL. This involves analyzing data from both employees and managers, likely incorporating statistical analysis and qualitative interpretations of interview data to identify trends and patterns. The analysis compares the individual and combined impacts of these motivational factors on employee satisfaction and performance.
While specific results aren't provided in the preview, the analysis aims to determine the comparative effectiveness of intrinsic and extrinsic motivation at PEL, identify the most impactful factors, and explore the optimal combination of both for enhancing workplace motivation.
The primary objective is to investigate the differing effects of intrinsic and extrinsic motivation within PEL to inform strategies for enhancing workplace motivation. The research seeks to understand the comparative effectiveness, long-term versus short-term effects, and optimal combination of these motivational techniques.
Keywords include intrinsic motivation, extrinsic motivation, employee motivation, workplace motivation, PEL, Punjab, Pakistan, Herzberg's Two-Factor Theory, Drive Theory, Self-identification theory, employee performance, job satisfaction, financial rewards, and human resource management.
This research is intended for academic use, focusing on analyzing themes related to employee motivation in a structured and professional manner.
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