Bachelorarbeit, 2014
37 Seiten, Note: 1,3
1. Introduction
2. Current State of Research
2.1 Protest Politics
2.1.1 The Traditional Approach
2.1.2 Advancement of the Traditional Approach
2.1.3 Modern Approaches
2.1.4 Rational Choice Theory
2.1.5 Resource Mobilization Theory
2.1.6 The Political Culture Approach
2.2 The New Media
2.2.1 Understanding New Media
2.2.2 Social Media and Protest
3. Method and Case Selection
4. Theoretical Foundation
5. Case descriptions and assessment
5.1 Tunisia
5.2 Egypt
5.3 Reasons for Protest
5.4 The Role of Social Media
6. Transnational Effects of Social Media and the Contagion Thesis
7. Conclusion
The goal of this thesis is to contribute to the academic debate on the impact and influence of social media during the Arab Spring. By introducing a diffusion model, the author investigates how social media facilitates transnational processes of communication, organization, and mobilization, moving beyond localized case assessments to provide a comprehensive theoretical framework.
2.2.2 Social Media and Protest
In this part the means and methods of how social media can be utilized by the agents of societal change in public mobilization will be explored. This will allow to put the events and the role of social media before and in the Arab Spring into a better perspective.
The use of social media for public mobilization purposes is not an entirely new phenomenon. During the 1994 campaign of the Mexican Zapatista Army of National Liberation new media was first used to pursue joint political goals by communicating their goals, demands and motivations through a public network. Six years later in 2000, activists of the Serbian Optor! movement launched a website for recruitment and political communication to opt against head of state Slobodan Milošević. In Colombia, a movement against the actions of the Revolutionary Armed Forces of Colombia emerged on Facebook, resulting in a march of over four million people in 27 cities. The creator of the Facebook group “A million voices against the FARC” stated that “thanks to Facebook, we have created an exponential effect” (Pérez 2008), although the group was initially intended as a virtual protest among his friends. The news about the Colombian protests traveled across international borders and even sparked protests in other cities around the world (Sabadello 2012, 11).
So what are the functions of social media in public mobilization and protest politics? Here, five levels of influence can be distinguished according to the United States Institute for Peace (Aday 2010, 9-12):
1. Introduction: The introduction establishes the role of social media as a revolutionary tool in the Arab Spring and outlines the thesis's goal to bridge the gap between individual case studies and a broader theoretical framework.
2. Current State of Research: This chapter reviews traditional and modern theories of protest politics, shifting from irrational mob behavior models to rational choice and political culture approaches, before defining the role of new and social media.
3. Method and Case Selection: The author justifies the choice of Tunisia and Egypt as primary cases, citing their striking historical and socio-economic similarities as essential for analyzing transnational contagion effects.
4. Theoretical Foundation: This section explores the structural determinants of societal development, comparing technological, ideological, and institutional explanations while highlighting the role of modern globalized communication.
5. Case descriptions and assessment: This chapter details the specific events in Tunisia and Egypt, tracing the origins of protests from local grievances to mass uprisings and the subsequent toppling of authoritarian leaders.
6. Transnational Effects of Social Media and the Contagion Thesis: The author introduces a diffusion model to illustrate the cyclical and interdependent relationship between social media and traditional satellite news, demonstrating how protest strategies and morale crossed national borders.
7. Conclusion: The conclusion summarizes that while social media transformed the political communication landscape, its effects must be assessed in context alongside traditional media and existing political opportunity structures.
Arab Spring, Social Media, Protest Politics, Tunisia, Egypt, Contagion Thesis, Diffusion Model, Political Mobilization, Transnational Effects, Digital Natives, Collective Action, Resource Mobilization, Authoritarianism, Communication Technology, Revolutionary Spirit
The work examines the transnational effects of social media during the Arab Spring, specifically looking at how digital communication tools influenced the organization, motivation, and spread of protest movements across borders.
The research focuses on the uprisings in Tunisia and Egypt, utilizing them as comparative examples due to their similar political histories and socio-economic backgrounds.
The aim is to provide a broader theoretical framework for understanding how social media acts as a facilitator and accelerating force in revolutions, rather than just treating it as a cause in isolation.
The author uses a comparative analysis of empirical data and existing literature to build a "diffusion model" that explains the interdependent relationship between different media types and the contagion of protest movements.
The main body covers a literature review on protest theories, an examination of the "new media" landscape, detailed descriptions of the Tunisian and Egyptian revolutions, and an analysis of the transnational contagion effect via a diffusion model.
Key terms include Arab Spring, Social Media, Protest Politics, Contagion Thesis, Diffusion Model, and Transnational Effects.
Al Jazeera is described as a critical unifying force that provided a shared narrative across the MENA region, working in a cyclical information loop with social media platforms to link disparate protests.
No, the author explicitly argues against a "Twitter Revolution" narrative, positioning social media instead as a powerful facilitator and accelerator that operates in conjunction with offline social networks and existing political grievances.
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