Street Style. Behind the surface of the ordinary, the insider and the city

Inhaltsverzeichnis (Table of Contents)

• Introduction
• 1 Street: The City and the Real Street
• 2 Style: Fashion Identity and the Ordinary
• 3 Image: Staged Style and the Fashion Insider
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation aims to investigate the contemporary meaning and significance of street style within the fashion industry and its relation to society and culture. It aims to discover what the term 'street' means in the context of modern street style, the reasons for the phenomenon's popularity, and its connection to present-day reality, city culture, and society.

• The relationship between the street, the city, and style in street imagery.
• The representation of 'ordinary' individuals in street style and its connection to personal authenticity, postmodernity, and human social behaviour.
• The role of fashion insiders in street style and the concept of hyperreality in relation to personal image, celebrity, and the fashion industry.
• The impact of the digital age and the commercialisation of street style photography.
• The shift in meaning of street style from its original focus on subcultural styles to a more staged and curated representation of fashion.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 explores the relationship between the street, the city, and style in street imagery, discussing the role of the city as a backdrop for fashion and the body as a cultural object. It analyzes the difference between the physical street and the constructed 'street' of street style, highlighting the influence of fashion events and media representations.

Chapter 2 examines the 'ordinary' individual in street style, focusing on personal authenticity, postmodernity, and social behaviour. It analyzes the shift from a focus on subcultural styles in modernity to a more image-conscious approach in postmodernity. The chapter also explores the psychology behind street style, emphasizing the desire for both individual expression and social belonging.

Chapter 3 focuses on the fashion insider and the concept of hyperreality in street style. It analyzes the role of personal image, celebrity culture, and the commercialization of street style photography in creating a more staged and curated representation of fashion.

Schlüsselwörter (Keywords)

The key terms and concepts explored in this dissertation include street style, fashion identity, postmodernity, hyperreality, city culture, social body, fashion insider, authenticity, and the commercialization of fashion.