Bachelorarbeit, 2014
62 Seiten, Note: A
1. BACKGROUND TO THE RESEARCH
1.1 INTRODUCTION
1.2 RESEARCH BACKGROUND
1.3 PROBLEM STATEMENT
1.4. PURPOSE OF THE RESEARCH
1.5. RESEARCH QUESTION
1.5.1 SUB-RESEARCH QUESTIONS:
1.6 RESEARCH OBJECTIVE:
1.6.1 SUB-OBJECTIVES:
1.7 SIGNIFICANCE OF THE RESEARCH
2. LITERITURE REVIEW
2.1 Introduction
2.2 Definitions
2.2.1 Enterprise
2.2.2 Small and Medium-sized Enterprise overview
2.2.3 The Conundrum of SMEs definition
2.2.4 New EU commission SME definition
2.2.5 Zambia’s Definition and Classification of SMEs
2.2.6 Defining SMEs conceptually for research
2.2.7 Significance of SMEs in Zambia
2.2.8 Relevance of SMEs’ growth
2.2.9 Definition of the Key Concepts for this Research
2.3 ENTREPRENEURIAL ORIENTATION
2.3.1 Explaining EO and Dimensions of EO
2.3.2 Salient Dimensions Entrepreneurial Orientation (EO)
2.4 OPPORTUNITY IDENTIFCATION
2.4.1 Opportunity identification factors
2.5 BUSINESS GROWTH
2.5.1 Measuring Growth and Indicators to Growth
2.6 BARRIERS TO ENTERPRISE GROWTH
2.6.1 Entrepreneurial skills as Factor to Enterprise Growth
2.7 RELATIONSHIPS OF RESEARCH CONCEPTS
2.7.1 Opportunity Identification and Growth
2.7.2 Opportunity Identification and Entrepreneurial Orientation- IO and EO
2.7.3 Entrepreneurial Orientation and Firm Growth
2.7.4 Entrepreneurial Orientation, Opportunity Identification and Business Growth
3. CONCEPTUAL FRAME WORK
3.1 INTRODUCTION
3.2 KEY CONCEPTS
3.2.1 Enterprise Growth (EG)
3.2.2 Entrepreneurial Orientation (EO) and Opportunity Identification (OI)
3.3 The Conceptual Framework Model
3.3.1 HYPOTHESES DEVELOPMENT
4. RESEARCH METHODOLOGY
4.1 Introduction
4.2 Research Design
4.3 Research Approach
4.4 Research Population
4.5 Sample Size
4.6 Variables
4.6.1 Dependant Variable
4.6.1.1 The dependent variable in our research was Enterprise Growth (EG)
4.6.2 Independent Variables
4.6.2.1 Opportunity Identification (OI)
4.6.2.2 Entrepreneurial Orientation (EO)
4.7 Data Collection Techniques
4.7.1 Secondary data
4.7.2 Primary data
4.7.3 Data Collection Tool (Instrument)
4.8 Reliability and Validity
5. DATA ANALYSIS
5.1 Growth
5.2 Opportunity Identification
5.3 Entrepreneurial Orientation
5.4 Hypothesis Testing
6. DISCUSSION, CONCLUSION, LIMITATIONS AND RECOMMENDATIONS
6.1 Discussions
6.2 Conclusion
6.3 Limitations
6.4 Recommendations
The primary objective of this research is to evaluate the moderating influence of Entrepreneurial Orientation (EO) on the relationship between Opportunity Identification (OI) and the Enterprise Growth (EG) of Small and Medium Enterprises (SMEs) in Zambia. The study aims to determine if entrepreneurial traits can bridge the gap between identifying market opportunities and achieving sustainable business growth.
1.1 INTRODUCTION
The myth that entrepreneurs are born, no more holds good, rather it is well acknowledged now that entrepreneurs can be created and nurtured through addressing issues such as opportunity identification and entrepreneurial orientation which has to a high degree potential to increase enterprise growth of SMEs (Kerosi and Kayisime, 2013).
Moreno (2008) observed an increased interest in the best way of explaining the phenomenon of enterprise growth, that there are diverse motives for this growing interest. As a result from the economic and social point of view, there is the fact that firms that grow more are the ones that generate more new jobs. Also, from the academic point of view, growth constitutes one of the least studied dimensions of performance within the field of management, as compared to other variables such as profitability.
An overall propensity in today’s business settings is the shortening of product and business model life cycles. As a result, the impending profit coming from established operations are not clear and enterprises need to constantly seek out new opportunities. Therefore, they may profit from adopting an ‘‘entrepreneurial strategic orientation’’ (EO). This involves a willingness to innovate to rejuvenate market offerings, take risks to try out new and uncertain products, services, and markets, and be more proactive than competitors toward new marketplace opportunities (Wiklund, 2005). When looking at the Strategic orientation of Small and Medium Enterprise, the firm’s strategic management and its success is centered at the entrepreneur’s skills, abilities perception and orientation this is so because Strategic Orientation of an SME is made up of Entrepreneurial Orientation (Covin, 2006, Chen, 2012). Shepherd (2005) hit back on the view that in this rapidly changing world, entrepreneurs need to continuously identify new business opportunities.
1. BACKGROUND TO THE RESEARCH: This chapter introduces the research topic, providing context on the importance of SMEs in Zambia and highlighting the need to study the internal factors of entrepreneurial success.
2. LITERITURE REVIEW: This chapter examines existing scholarly literature on enterprise growth, opportunity identification, and the dimensions of entrepreneurial orientation, forming the theoretical basis for the study.
3. CONCEPTUAL FRAME WORK: This chapter outlines the conceptual model and development of research hypotheses based on the relationship between opportunity identification, entrepreneurial orientation, and business growth.
4. RESEARCH METHODOLOGY: This chapter describes the research design, approach, population, sample size, and the data collection tools (questionnaires) used to conduct the study.
5. DATA ANALYSIS: This chapter presents the empirical results obtained through statistical analysis (SPSS), focusing on the correlations and regression models testing the research hypotheses.
6. DISCUSSION, CONCLUSION, LIMITATIONS AND RECOMMENDATIONS: This chapter interprets the findings, concludes that Entrepreneurial Orientation significantly mediates the growth relationship, and offers recommendations for future research.
Entrepreneurial Orientation, Opportunity Identification, Enterprise Growth, Small and Medium Enterprises, SMEs, Zambia, Innovativeness, Risk-taking, Proactiveness, Strategic Management, Business Performance, Correlation Analysis, Regression Model, Entrepreneurial Skills, Economic Development
The research focuses on the impact of Entrepreneurial Orientation (EO) as a mediating factor on the relationship between Opportunity Identification (OI) and the growth of Small and Medium Enterprises (SMEs) in Zambia.
The main themes include entrepreneurial orientation (innovativeness, risk-taking, proactiveness), the process of opportunity recognition, factors affecting SME growth, and the strategic management capabilities of entrepreneurs.
The primary objective is to evaluate how an entrepreneur's orientation influences their ability to turn identified opportunities into actual enterprise growth, addressing a gap in research within the Zambian context.
The study used a causal comparative research design, employing both qualitative and quantitative approaches. Data was collected via questionnaires from 86 SMEs registered with the National Council for Construction in Zambia and analyzed using SPSS.
The main body covers a comprehensive literature review, the development of a conceptual framework with testable hypotheses, detailed methodology, and a data analysis section utilizing Pearson correlation and regression analysis.
Key terms include Entrepreneurial Orientation, Opportunity Identification, Enterprise Growth, SMEs, Zambia, Innovativeness, Risk-taking, and Proactiveness.
The research provides a reference point for policy makers and entrepreneurs, suggesting that internal entrepreneurial skills are vital for business growth, which has been largely overlooked compared to external factors like finance.
The analysis concluded that Entrepreneurial Orientation exerts a stronger unique effect on Enterprise Growth than Opportunity Identification alone, thus acting as a crucial mediator for firm success.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!

