Decision-making process of start-ups during their incubator choice in Switzerland

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
  • RESEARCH AIM
  • STRUCTURE
  • SCOPE
  • BENEFITS TO MANAGEMENT
• LITERATURE REVIEW
  • INTRODUCTION
  • INCUBATION
    • INCUBATION IN SWITZERLAND
    • INCUBATION IN ZURICH
  • START-UPS
    • START-UPS IN SWITZERLAND
  • CONCLUSION
  • DECISION-MAKING
    • INTRODUCTION
    • JUDGMENTS
    • DECISIONS
      • Normative theory
      • Descriptive theory
      • Neoclassical theory
    • DECISION-MAKING PROCESS
    • DECISION-MAKING IN ORGANISATIONS
    • DECISION-MAKING BY ENTREPRENEURS
  • RESEARCH GAP
• RESEARCH METHODOLOGY
  • INTRODUCTION
  • RESEARCH PURPOSE
  • RESEARCH PHILOSOPHY
  • RESEARCH APPROACH
  • RESEARCH STRATEGY
  • CHOICES
  • TIME HORIZONS
  • DATA COLLECTION
    • Construction of research sample
  • DATA ANALYSIS
  • LIMITATIONS
  • CONCLUSION
• RESULTS AND ANALYSIS OF DATA COLLECTION
  • INTRODUCTION
  • OVERVIEW OF RESULTS
  • PRESENTATION OF RESULTS
    • KNOWLEDGE ABOUT INCUBATORS
    • FEELING ABOUT INCUBATORS
    • TIME OF ACTION
    • TRIGGER FOR ACTION
    • INFORMATION CHANNELS
    • SELECTION PROCESS
    • CRITERIA OF CHOICE
    • TIME HORIZON OF APPLICATION PROCESS
    • SATISFACTION WITH CHOSEN INCUBATOR
    • USE OF COACHING
    • INCUBATION IMPROVEMENTS
    • SUGGESTIONS TO START-UPS
  • CONCLUSION
• DISCUSSION
  • INTRODUCTION
  • IMPLICATIONS FOR LITERATURE REVIEW
    • SUCCESS CRITERIA OF INCUBATORS
    • NEEDS OF START-UPS
    • DECISION-MAKING
      • Organisational decision-making

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis explores the decision-making process of Swiss start-ups when selecting an incubator in Zurich. The study aims to identify the triggers that initiate a start-up's search for an incubator, the information channels used during this search, and the criteria used for making a decision. The findings will contribute to a framework for both existing and future incubators and start-ups, providing insights into service offerings and decision-making processes.

• Decision-making process of Swiss start-ups when selecting an incubator.
• Triggers that initiate a start-up's search for an incubator.
• Information channels used during the search for an incubator.
• Criteria for decision-making when selecting an incubator.
• A framework for existing and future incubators and start-ups.

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins with an introduction, outlining the research aim, structure, scope, and benefits for management. Chapter 2 provides a comprehensive literature review on incubation, start-ups, and decision-making, identifying key concepts and trends in these areas. The chapter concludes with a discussion of the research gap that this study addresses.

Chapter 3 delves into the research methodology, outlining the research purpose, philosophy, approach, strategy, choices, time horizons, data collection methods, and data analysis techniques. The chapter also discusses limitations inherent to the study.

Chapter 4 presents the results and analysis of data collected from semi-structured interviews with 10 start-ups in Zurich. The chapter analyzes the findings regarding knowledge about incubators, feelings towards incubators, time of action, triggers for action, information channels, selection process, criteria of choice, time horizon of the application process, satisfaction with the chosen incubator, use of coaching, and suggestions for improvements to the incubation process.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of this thesis include decision-making, start-ups, incubator selection, Swiss start-up ecosystem, infrastructure, networking, coaching, intangible services, tangible services, information channels, research gap, and framework development.