Influence of health consciousness and food safety concerns on consumer attitudes towards organic food

Inhaltsverzeichnis (Table of Contents)

• CHAPTER I: INTRODUCTION
• 1.1 Chapter Introduction
• 1.2 Background of organic produce
• 1.3 Purpose and objectives
• 1.4 Research questions
• 1.5 Structure of the dissertation
• CHAPTER II: LITERATURE REVIEW
• 2.1 Chapter Introduction
• 2.2 Organic food
• 2.2.1 Organic food in Germany
• 2.2.2 Organic food in the United Kingdom
• 2.3 Generation Y
• 2.4 Health consciousness
• 2.5 Food safety
• 2.6 Overview of present secondary literature
• 2.7 The Theory of Planned Behaviour
• 2.8 Research hypotheses relationships
• 2.9 Chapter Summary
• CHAPTER III: METHODOLOGY
• 3.1 Chapter Introduction
• 3.2 Practical and ethical issues
• 3.3 Type of research
• 3.4 Research design
• 3.5 Structure of the questionnaire and data collection
• 3.6 Data measurements
• 3.7 Chapter Summary
• CHAPTER IV: RESULTS
• 4.1 Chapter Introduction
• 4.2 Sample description
• 4.3 Differences between Germany and the United Kingdom
• 4.3.1 Health consciousness
• 4.3.2 Food safety
• 4.4 Chapter Summary
• CHAPTER V: CONCLUSION AND OUTLOOK
• 5.1 Chapter Introduction
• 5.2 Limitations
• 5.3 Conclusion
• 5.4 Further recommendations and outlook

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation analyzes the role of health consciousness and food safety on consumer attitudes and their purchase intentions in relation to organic food. The study focuses on Generation Y consumers from Germany and the United Kingdom. The research aims to fill the gap in existing research and understand the impact of these two factors on consumer behavior.

• The role of health consciousness and food safety in consumer attitudes towards organic food
• The influence of health consciousness and food safety on purchase intentions for organic food
• Differences in consumer attitudes and purchase intentions towards organic food between German and British Generation Y consumers
• The application and extension of the Theory of Planned Behavior to analyze organic food consumption
• Cross-cultural comparisons of consumer behavior towards organic food

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 introduces the study's purpose, objectives, and research problem. It discusses the background of organic produce, highlighting the increasing importance of health consciousness and food safety concerns. Chapter 2 reviews existing literature on organic food, Generation Y, health consciousness, and food safety. It also examines the Theory of Planned Behavior and develops research hypotheses based on this framework. Chapter 3 outlines the methodology used for the study, including the questionnaire design, data collection process, and statistical analysis techniques. Chapter 4 presents the results of the study, focusing on the sample description, differences between German and British respondents, and the relationship between health consciousness, food safety, and consumer attitudes and intentions towards organic food. Finally, Chapter 5 concludes the study by discussing limitations, summarizing key findings, and offering recommendations for future research.

Schlüsselwörter (Keywords)

The study examines the role of health consciousness, food safety, consumer attitudes, and purchase intentions towards organic food. It focuses on Generation Y consumers from Germany and the United Kingdom, utilizing the Theory of Planned Behavior as a framework for analysis. The research utilizes a cross-cultural approach to understand the impact of these factors on consumer behavior.