Masterarbeit, 2014
81 Seiten
1 Introduction
1.1 Problem identification and research question
1.2 Focus and relevance of research
2 Methodological Considerations
2.1 Research Philosophy
2.2 Research Design
2.2.1 Literature search
2.2.2 Interviewing experts
2.2.3 Focus groups/Interviews
2.3 Interview Methodology
2.3.1 Thematizing
2.3.2 Designing
2.3.3 Interviewing
2.3.4 Transcribing
2.3.5 Analyzing
2.3.6 Verifying
2.3.7 Reporting
2.4 Delimitation
3 Theoretical direction
3.1 Employee identity
3.2 Employer attractiveness
3.3 Employee retention
4 Danish professional handball
5 Findings
5.1 Research results
5.1.1 A search of the literature
5.1.2 Interviewing experts in the subject
5.1.3 Conducting interviews – summaries of meaning condensations
6 Analysis
6.1 Reflections on the interview process and the findings
6.2 Player 1
6.2.1 Theoretical analysis
6.2.2 Part conclusion
6.3 Player 2
6.3.1 Theoretical analysis
6.3.2 Part conclusion
6.4 Player 3
6.4.1 Theoretical analysis
6.4.2 Part conclusion
6.5 Player 4
6.5.1 Theoretical analysis
6.5.2 Part conclusion
6.6 Player 5
6.6.1 Theoretical analysis
6.6.2 Part conclusion
6.7 Player 6
6.7.1 Theoretical analysis
6.7.2 Part conclusion
7 Discussion
7.1 Comparison to expert interviews
7.2 Comparison to literature search
8 Closing points
8.1 Conclusion
8.1.1 The players’ attitudes and motivations towards employment
8.1.2 The players’ attitudes and motivations towards employers
8.1.3 What make some employers more attractive than others
8.2 Managerial Implications
8.3 Theoretical Implications
8.4 Directions for Future Research
This thesis investigates the evolving nature of professional handball in Denmark, focusing on how elite players perceive their dual status as athletes and employees. It seeks to uncover the attitudes and motivations of these athletes toward their employment and identify the factors that influence their choice of employer.
6.2.1 Theoretical analysis
Player 1’s attitude towards being a professional handball player is that mostly it does not feel like a job, and he finds it funny that he is being paid for something he wants to do so badly anyway. Since it is also a big part of his identity and he is ready to do more than required in order to succeed, this makes him very similar to both the primadonna and the performance tripper and very unlike the wage earner. Just like the primadonna and the performance tripper, work is the primary source of satisfaction and identity, which became especially clear when he was asked about the influence of athletic performance on the private life: “It probably has big influence. Right now I am injured and I can feel. I am missing something”. This is supported as he goes on to explain how his identity is shaped by him being a handball player as, everywhere he goes, even at home with his family, he is seen very much as the handball player.
Since that which motivate Player 1 are the kicks and experiences he can get from handball and that he aspires to be better, have success, and earn more money, this makes him more similar to the performance tripper than the primadonna. His motivation to perform comes from a desire for personal success rather than to make a difference for someone else: “Well I just think I would rather, that is, I would rather have success than the club”. Recognition from his coach and teammates for his performances are important to Player 1, making him fit both the primadonna and the extrovert performance tripper who both thrive on recognition. He also has a strong inner drive to succeed, which would make him more similar to the introvert performance tripper.
1 Introduction: Introduces the shift of Danish handball from a leisure activity to a professional industry and presents the research question regarding player attitudes.
2 Methodological Considerations: Outlines the interpretivist research philosophy and the use of semi-structured interviews to gather qualitative insights.
3 Theoretical direction: Establishes frameworks for employee identity, employer attractiveness, and the psychological contract to analyze findings.
4 Danish professional handball: Provides context on the current state, professionalization, and economic realities of the Danish handball league.
5 Findings: Presents primary data gathered from literature reviews and expert interviews regarding the professional handball landscape.
6 Analysis: Analyzes the individual perspectives of six interviewed players in relation to motivational theories and professional commitment.
7 Discussion: Compares interview findings with existing literature and expert opinions to validate the research conclusions.
8 Closing points: Concludes the thesis by summarizing player motivations and providing managerial and theoretical implications for future research.
Professional handball, Employee identity, Employer attractiveness, Psychological contract, Motivational theory, Sports management, Player motivation, Labour relations, Professionalization, Human Resources, Career development, Qualitative research, Denmark.
The research examines the attitudes and motivations of elite professional handball players in Denmark, specifically regarding their dual role as athletes and employees within a professionalized industry.
Key themes include employee identity, organizational commitment, employer branding within the sports sector, and the maintenance of the psychological contract between clubs and players.
The study asks which attitudes and motivations elite Danish professional handball players hold regarding their employment and what factors make certain employers more attractive than others.
The author employed a qualitative research design, utilizing semi-structured interviews with experts and professional players to generate deep, meaningful insights into their lived experiences.
The main analysis categorizes players into motivational archetypes and assesses how factors like salary, team culture, and management style impact their career decisions and organizational loyalty.
Major keywords include professional handball, employee identity, employer attractiveness, psychological contract, and motivational theory.
The thesis concludes that players feel demotivated when a club breaches promises, as they view their engagement as a commitment that requires reciprocal support and honest communication.
While financial compensation is important for recognizing their skills and achievements, it is often secondary to sporting success, personal growth, and team dynamics for most players.
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