Masterarbeit, 2014
81 Seiten
This thesis investigates the attitudes and motivations of elite professional handball players in Denmark towards employment and employers, and explores factors influencing their choice of employer. The research aims to understand the professional identity and motivations of these athletes as they transition from a recreational background to a professional career. The findings are relevant for employers seeking to optimize their staff, as well as for academics studying this specific industry and profession.
The thesis begins with an introduction that outlines the problem identification and research question, highlighting the shift from recreational to professional handball in Denmark. It then dives into the methodological considerations, including the research philosophy, design, and methodology employed for data collection and analysis. The theoretical direction explores key concepts such as employee identity, employer attractiveness, and employee retention. The research findings are presented, encompassing a review of relevant literature, expert interviews, and detailed analysis of interviews with individual handball players. The conclusion summarizes the findings and discusses their implications for employers and future research.
The thesis focuses on the key concepts of professional identity, motivation, employer attractiveness, and employee retention within the context of professional handball in Denmark. The research explores the intersection of sport and labor, investigating the attitudes and motivations of elite athletes as they transition to a professional career. Key terms include: professional handball, employee identity, employer attractiveness, motivation, employee retention, Danish handball industry.
The majority of elite players are motivated by the sport itself and recognition of their performance, rather than money alone, though salary remains a baseline requirement.
Athletes now view themselves more as employees, showing loyalty only as long as they are satisfied with sporting perspectives and family considerations.
Key factors include the sporting level of the club, fulfillment of financial promises, and how well the club accommodates the player's family life.
Recognition gives meaning to the job, especially since being a professional athlete often requires significant sacrifices in terms of family time and personal life.
Broken promises lead to a highly negative reaction from players, severely damaging motivation and the willingness to remain loyal to the employer.
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