Bachelorarbeit, 2015
31 Seiten, Note: 9
This article aims to compare the overall performance of outsourcing and in-house production in the apparel industry by analyzing the H&M Group and Inditex. It investigates the impact of outsourcing on cost reduction, agility, asset utilization, and product quality.
The introduction provides the motivation and background of the study, highlighting the increasing trend of outsourcing in the apparel industry and the need to assess its actual performance. It defines key terms, introduces the companies being compared – H&M and Inditex – and sets the research question.
The background chapter delves into the fast fashion market, providing context for the study. It then describes the business models and sourcing strategies of both H&M and Inditex, highlighting their contrasting approaches to production.
The methodology chapter explains the data collection, unit of analysis, and methods employed to measure costs, quality, service, agility, and asset utilization. The validity and reliability of the research are also addressed.
The analysis and results chapter presents the findings regarding the performance of outsourcing based on the measured variables: cost of goods sold, salary expenses, overall expenses, and return on assets.
The article focuses on the key themes of outsourcing, in-house production, supply chain management, fast fashion, vertical integration, vertical disintegration, cost reduction, agility, asset utilization, product quality, H&M, and Inditex. The research utilizes quantitative and qualitative data analysis to compare the performance of outsourcing and in-house production in the apparel industry.
H&M relies on a fully outsourced production model to minimize costs, whereas Inditex (parent company of Zara) produces most of its products in-house to maintain high agility and short lead times.
Yes, the study shows that H&M significantly reduced its costs by outsourcing production to external suppliers, particularly in lower-wage regions.
Inditex performs better in agility. Their in-house production allows for a very short lead-time, enabling them to react quickly to changing fashion trends compared to H&M's outsourced model.
According to a consumer perception survey conducted in the study, product quality is perceived as equal for both H&M and Inditex, regardless of the sourcing strategy.
H&M has been successful in increasing its return on assets (ROA) through outsourcing, as it requires less capital investment in manufacturing facilities compared to Inditex's vertically integrated model.
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