Masterarbeit, 2013
74 Seiten, Note: 1.7
This research aims to investigate human decision processes in portfolio decision analysis, specifically focusing on the behavioral aspects of knapsack problems. The study aims to bridge the gap between theoretical operations management models and real-world decision-making practices by understanding how individuals intuitively approach resource allocation situations.
The research begins with a comprehensive literature review exploring financial portfolio optimization, resource allocation, and decision analysis. This provides a foundational understanding of existing theories and approaches. Chapter 3 introduces the theoretical framework for the experimental study, including a detailed explanation of the knapsack optimization problem, the laboratory experiment design, and the method of verbal protocol analysis. The methodology chapter delves into the experimental design, participant selection, and the procedures employed during the study. The focus is on collecting detailed data through verbal protocol analysis to analyze the cognitive strategies utilized by participants. Chapter 5 presents the findings of the study, analyzing the optimality of participant choices, the heuristics employed, and the behavioral aspects observed. The analysis explores factors such as type of calculation, verbalization effects, and the presence of an overview.
The primary focus of this research is on human decision processes, portfolio decision analysis, knapsack problems, resource allocation, behavioral aspects, cognitive strategies, heuristics, verbal protocol analysis, and experimental methodology. This research explores the gap between theoretical models and real-world decision-making practices, seeking to understand how individuals approach complex resource allocation situations in a more intuitive and heuristic manner.
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