Bachelorarbeit, 2013
67 Seiten, Note: 1,3
1. Introduction
1.1 Introduction of Topic
1.2 Motivation and Objectives
1.3 Structure
2. The Theory of Organizational Change
2.1 The Importance of Organizational Change Management
2.2 Drivers of Change
2.3 Types of Organizational Changes
2.4 Models for Organizational Change
2.4.1 What is an Organizational Change Model?
2.4.2 Organizational Change Models - an Overview
2.4.3 Kotter’s 8-Step-Model
2.4.3.1 Create a Sense of Urgency
2.4.3.2 Form a Powerful Guiding Coalition
2.4.3.3 Create a Vision and Strategy for Change
2.4.3.4 Communicate the Vision
2.4.3.5 Empower Employees for Broad-Based Action
2.4.3.6 Create Short-Term Wins
2.4.3.7 Consolidate Gains and Produce more Change
2.4.3.8 Anchor the Changes in Corporate Culture
2.4.3.9 Review of Kotter’s Eight-Step-Model
3. Resistance to Change
3.1 Definition of Resistance
3.2 Symptoms for Resistance
3.3 What causes negative Behavior
3.4 Overcoming Resistance
3.5 The Role of Leaders in handling Resistance
3.6 Rethinking Resistance
4. Buy-out of a Berlin-based Real Estate Company and its consequences
4.1 Company Background
4.2 What have been the Drivers of Change?
4.3 The proposed Solution and the Organizational Change Process
4.4 What Type of Organizational Change has been existent?
4.5 What Mistakes have been made during the Change Process?
4.6 What are the Symptoms for Resistance?
4.7 What is the Motivation for Resistance?
4.8 How can the existing Resistance being managed?
4.9 Implications for future Strategies
5. Conclusion
This thesis examines the phenomenon of employee resistance during organizational change processes, with a specific focus on a management buy-out within a Berlin-based real estate company. The primary research goal is to understand the underlying motivations for resistance and to identify effective management strategies that can mitigate or productively channel these reactions to foster successful organizational transformation.
Mistake No. 1 - No sense of urgency was created
The whole change process started unexpectedly, by making employees redundant without letting them know about the situation at Berlin Real Estate and Asset Management GmbH. This leads to the conclusion that there is a lack in creating a sense of urgency. According to Kotter this stage is already the primary stage, where organizations fail at effectively managing change. Instead of letting people know at the beginning, how many property management agreements with property owners are about to run out and how many properties are for sale, they just implemented drastic changes. Even though it would still have been a shock for the employees to know how many things are at stake, it would have let them know that changes in the organization are necessary.
1. Introduction: Presents the motivation and research structure, highlighting the necessity of effective change management in turbulent environments.
2. The Theory of Organizational Change: Reviews change management literature, with a detailed focus on John P. Kotter’s Eight-Step-Model for successful transformations.
3. Resistance to Change: Analyzes the psychological impact of change, common symptoms of resistance, and various leadership strategies to address them.
4. Buy-out of a Berlin-based Real Estate Company and its consequences: Provides a practical analysis of a Berlin real estate firm, evaluating management mistakes and the subsequent employee resistance.
5. Conclusion: Summarizes key findings and provides a reflection on the importance of transparent communication and leadership in managing change.
Change Management, Organizational Change, Resistance to Change, Kotter’s 8-Step-Model, Real Estate, Management Buy-out, Leadership, Employee Engagement, Organizational Culture, Corporate Transformation, Communication Strategy, Performance Management, Redundancy, Strategic Planning, Workplace Psychology.
The research focuses on the management of employee resistance during organizational change processes, using a specific real-world example from the real estate sector.
Key themes include theoretical models of change, symptoms and causes of resistance, the critical role of leadership, and the practical challenges of a management buy-out.
The central goal is to understand why employees resist organizational change and how management can effectively plan and implement strategies to overcome or mitigate this resistance.
The paper utilizes a literature-based theoretical framework, which is then applied as a benchmark to perform a qualitative case study analysis of a company undergoing a buy-out.
The main section consists of a detailed analysis of a Berlin-based real estate company, documenting the change process, management failures, observed employee resistance symptoms, and proposed solutions for future management.
Keywords include Change Management, Resistance to Change, Kotter’s Model, Leadership, Organizational Culture, and Management Buy-out.
Kotter’s model serves as the primary reference point used to evaluate the change management process at the case company and to highlight where management failed to implement necessary steps.
The case study reveals that employees often resist the *way* change is implemented—specifically regarding lack of information and poor communication—rather than the necessity of the change itself.
Resistance stems from fear of the unknown, lack of job security, increased workload, and a perceived lack of competency in the new management team.
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