Bachelorarbeit, 2011
118 Seiten, Note: 1,7
This thesis aims to investigate the impact of cultural tourism on the Holi Festival in India, examining whether it is a blessing or a curse for the celebration. The study employs a mixed-methods approach, combining online questionnaires and expert interviews to gather data from Indians regarding their perception of cultural tourism and its influence on the festival. The research focuses on understanding the benefits and challenges associated with cultural tourism in the context of the Holi Festival.
The introductory chapter provides a rationale for the study's focus on the Holi Festival and outlines its aims and objectives. The methodology chapter details the research approach, design, data collection methods, sampling techniques, and limitations of the study. Chapter 3 explores relevant terminologies, including definitions and typologies related to events, culture, tourism, and stakeholders.
Chapter 4 provides an overview of India, focusing on its cultural tourism offerings and traditional celebrations. Chapter 5 delves into the Holi Festival, exploring its typology, legends, history, impact, global presence, and key stakeholders.
The key terms and concepts explored in this thesis include cultural tourism, cultural celebrations, event management, the Holi Festival, India, cross-cultural interaction, stakeholder analysis, and sustainable tourism practices. The research examines the perception of Indians towards cultural tourism and its impact on the Holi Festival, considering both its benefits and challenges.
Research suggests that cultural tourism is predominantly seen as a blessing, fostering cross-cultural interaction and bringing global attention to Indian traditions.
According to surveys and interviews, most Indians have a positive impression of tourists participating in the Festival of Colours, viewing it as a beneficial cultural exchange.
Holi is associated with several legends, including the story of Holika and Prahlad, the legend of Dhundhi, and the stories of Radha and Krishna.
While there are risks of commercialization, this study concludes that for Holi, the interaction is seen as positive for everyone involved, provided stakeholders manage the impact sustainably.
Stakeholders, including local communities, government, and tour operators, are responsible for balancing the benefits of tourism with the preservation of cultural integrity.
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