Masterarbeit, 2015
80 Seiten, Note: 1.3
1 Introduction
1.1 Abstract
1.2 Research Method and Questions
1.3 Boundary and Limitation of the Study
2 Banking
2.1 Definition of Banking
2.2 German Banking System
2.3 Effects of the Financial Crisis
2.4 Retail Banking in Germany
2.5 Challenges in the current Market Environment
3 Financial Technology
3.1 Impact of Digitisation
3.2 Definition of FinTech
3.3 Impact of FinTech
3.4 FinTech Market in Germany
3.5 FinTech Business Models
3.5.1 Digital Payment Business Model
3.5.2 Digital Investment and Savings Business Models
3.5.3 Digital Lending Business Models
3.6 FinTech Business Models versus Traditional Banking Business Models
3.7 Impact of Licenses and Regulation on FinTech Business Models
4 Research Study and Assessment
4.1 Research Study
4.1.1 Objectives
4.1.2 Participants
4.2 Assessment of the Study
4.2.1 FinTech
4.2.2 German Banking Industry
4.2.3 Strategic Alignment and Outlook
4.3 Strategic Options for the German Banking Industry
5 Conclusion
5.1 Summary of Results
5.2 Outlook and Future Research
This work explores how the rise of financial technology (FinTech) companies impacts traditional business models within the German retail banking sector. It examines whether these digital innovations pose an existential threat or provide an opportunity for banks to modernize and improve customer value.
3.1 Impact of Digitisation
Digitisation is gaining ground and thus work as well as private space is getting more and more digitised, starting with smartphones and tablets to connected cars and other devices. But interconnection goes beyond technical dimensions, as it progressively transforms processes, industrial and commercial structures. Digitisation triggers structural and economic change driven by technology and offers business opportunities and benefits for customers, but challenges also traditional business models (Leist & Winter, 2002).
The Internet bundles vast quantities of data and information and makes it supported by data-driven technology in combination with virtual organisations permanently available and accessible to all business models along the value chain and each consumer around the globe. Over the last twenty years the impact of digitisation and in result structural change can be easily studied in the music industry, as traditional business models have been revolutionised (Walker, 2014). This revolution can be traced back to the invention of the mp3 standard in 1987, a technology to compress music into a digital format. However, the disruption of the music industry started with online peer-to-peer technologies like Napster. Napster enabled an online exchange of compressed music files in mp3 format without using physical storage mediums like Compact Discs (CD) and as well without a substantial worsening in quality. A sharp slump in traditional physical media sales due to this technological development challenged the music industry and in consequence the established business model had to be adjusted to limit these losses (Dewan & Ramaprasad, 2014). Furthermore new products and services were introduced and have generated new innovative business models. As an example Apple has been a manufacturer of computers focussing on integrated software solutions, but launched with iTunes a digital business model and adjusted its traditional business model to a platform that operates now in many segments (Osterwalder & Pigneur, 2010).
1 Introduction: Provides an abstract and defines the research methodology based on literature review and qualitative interviews within the German banking sector.
2 Banking: Outlines the German universal banking system, the impact of the financial crisis, and the challenges faced by retail banking due to low interest rates and high operational costs.
3 Financial Technology: Analyzes the impact of digitisation across industries, defines FinTech, and examines specific digital business models in payments, investment, and lending.
4 Research Study and Assessment: Presents the primary empirical findings from expert interviews regarding banks' strategic responses to the FinTech challenge and their assessment of market risks.
5 Conclusion: Summarizes the key insights, confirming that while digitisation is a significant driver of change, banks can utilize it as a chance to modernize and generate new core competences.
FinTech, Retail Banking, Digitisation, German Banking System, Financial Crisis, Business Models, Innovation, Regulation, BaFin, Digital Natives, IT Infrastructure, Customer Confidence, Value Innovation, P-2-P Lending, Strategic Alignment.
The work investigates the emergence of financial technology (FinTech) companies and analyzes how these new market entrants challenge established business models in the German retail banking industry.
The key themes include the evolution of traditional banking, the disruptive impact of digital technologies, the regulatory challenges faced by banks and FinTechs, and strategies for successful digital transformation.
The research asks how digital innovation affects the business models of German retail banks and what strategic measures banks must take to maintain competitiveness in a changing financial landscape.
The research employs a combination of literature analysis and a qualitative approach consisting of twenty-three semi-structured interviews with senior bank managers and industry experts in Germany.
The main part covers the historical development of German banks post-financial crisis, profiles of digital business models (payment, savings, lending), and an empirical assessment of current strategic priorities in banks.
The most important keywords are FinTech, Retail Banking, Digitisation, Innovation, Regulatory Framework, and Digital Transformation.
The author defines FinTech as a portmanteau of financial technology, characterizing any procedure where technology is applied to digitize banking, payment, or financial investment services and related processes.
The author highlights regulation as a significant barrier and a critical factor for market entry, noting that while Germany's BaFin is perceived as conservative, regulatory compliance is essential for the stability of financial markets.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!

