Bachelorarbeit, 2013
31 Seiten
Chapter One
1.1 Introduction:
1.2 Key Terms:
1.3 Problem Statement:
1.4 Need For The Study:
1.5 Research Objectives:
1.6 Research Questions:
1.7 Limitation:
Chapter two
2.1 Introduction:
2.2 Balance Scorecard:
2.3 Why Balanced Scorecard:
2.4 Balanced Scorecard Perspectives:
2.4.1 Financial perspective:
2.4.2 Customer perspective:
2.4.3 Internal business process perspective:
2.4.4 Learning and Growth perspective:
2.5 Vision and Strategy:
2.5.1 Vision:
2.5.2 Strategy:
2.6 Related Studies:
Chapter Three
3.1 Research methodology:
3.2 Research Population and Sample:
3.3 Data Sources:
3.4 Research Validity:
3.5 Research Reliability:
3.6 Statistical Analysis:
Chapter Four
4.1 Findings:
5.1 The main conclusion of this research:
5.2 Recommendation:
Chapter Six
6.1 References
This study aims to investigate the extent to which Palestinian private companies utilize the Balanced Scorecard (BSC) as an integrated performance measurement system, exploring the relationship between strategy, firm size, and the application of non-financial performance metrics.
2.4 Balanced Scorecard Perspectives:
Balanced scorecard model depends on four perspectives as Kaplan and Norton (1992) explain. These perspectives are: financial perspective, customer perspective, internal process perspective and learning and growth perspective.
2.4.1 Financial perspective:
The financial aspect focuses on the financial success of the company. This dimension measures the balance sheet, income statement, cash flow statement, total assets and alternative financial performance such as economic value added, recycling income and sales growth by channel Wisner (2009).
The financial perspective’s main goal is to improve shareholders value. To do this, there are two main focus points, revenue growth strategy and productivity strategy. Example of strategy that would increase revenue growth is by building new franchise and increasing customer value and productivity strategy could be by improving cost structure and improve asset utilization Niven (2002).
Chapter One: Introduces the study, defining the performance measurement problem, the research objectives, and key terminology related to the Balanced Scorecard.
Chapter two: Discusses the theoretical framework of the Balanced Scorecard, detailing its four core perspectives and its role in connecting company vision and strategy.
Chapter Three: Details the research methodology, including the population, sample selection of 46 Palestinian firms, and data collection sources.
Chapter Four: Presents the statistical findings and analysis of the survey data regarding performance measurement tools used by the target companies.
Chapter Five: Offers the research conclusions, identifying the prevalence of financial metrics and providing recommendations for adopting integrated systems.
Chapter Six: Provides a comprehensive list of references used throughout the research.
Balanced Scorecard, Performance Measurement, Financial Measures, Non-financial Measures, Strategic Management, Palestinian Companies, Business Strategy, Firm Size, Organizational Performance, Customer Perspective, Internal Processes, Learning and Growth, Shareholders Value, Vision, Implementation
The research examines whether Palestinian private companies are using the Balanced Scorecard (BSC) as an integrated performance measurement tool in their daily operations.
The study covers the transition from traditional financial-only performance metrics to the multidimensional BSC framework, emphasizing the four perspectives of financial, customer, internal business processes, and learning and growth.
The goal is to explore the awareness and usage level of BSC in the Palestinian context and to determine if there is a correlation between firm size, business strategy, and the adoption of integrated performance systems.
The study utilizes a descriptive analytical process, incorporating an extensive literature review and a survey conducted via a questionnaire distributed to 46 private firms in Ramallah.
The main part covers the theoretical background of the Balanced Scorecard, current global implementations, and a detailed statistical analysis of performance practices within the Palestinian corporate landscape.
Key terms include Balanced Scorecard, Performance Measurement, Strategic Management, Financial Metrics, and Palestinian Private Sector.
According to the findings, most firms are small and utilize centralized structures, which often lack the cross-departmental integration required for effective BSC application.
Yes, the data indicates a relationship between size and BSC adoption, as larger firms tend to utilize more decentralized structures that better facilitate the participation-based philosophy of the Balanced Scorecard.
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