International expansion process for SMEs. A strategic analysis of the oil field supply and services company "Benood"

Inhaltsverzeichnis (Table of Contents)

• CHAPTER ONE: INTRODUCTION.
• GENERAL OVERVIEW:
• BENOOD'S BACKGROUND:
• IRAQ'S BACKGROUND:
• PROBLEM ORIENTATION:
• RESEARCH QUESTIONS:
• AIMS AND OBJECTIVES:
• SUMMARY:
• CHAPTER TWO: LITERATURE REVIEW
• EXTERNAL ENVIRONMENT FRAMEWORKS:
• PESTEL Framework:
• Porter's Five Forces Industry Analysis:
• Industry Life Cycle:
• Strategic Group Analysis:
• INTERNAL ENVIRONMENT FRAMEWORK:
• Value Chain Analysis:
• Hofstede's Cultural Dimensions:
• SWOT Analysis:
• MODES OF MARKET ENTRY:
• ANSOFF'S MATRIX:
• SUMMARY:
• CHAPTER THREE: RESEARCH METHOD.
• RESEARCH PERSPECTIVE:
• RESEARCH DESIGN:
• RESEARCH STRATEGY:
• DATA COLLECTION:
• STUDY LIMITATIONS:
• RELIABILITY VALIDITY AND GENERALISABILITY:
• ETHICAL CONSIDERATIONS:
• CHAPTER FOUR: DATA COLLECTION, ANALYSIS, AND FINDINGS..
• EXTERNAL ENVIRONMENT ANALYSIS:
• PESTEL Analysis:....
• Porter's Five Forces:
• Industry Life Cycle
• Strategic Group Analysis:
• INTERNAL ENVIRONMENT ANALYSIS:
• Value Chain Analysis:...
• Hofstede's Cultural Dimensions:
• SWOT Analysis:
• ENTRY MODES ANALYSIS:
• STRATEGIC REVIEW:
• CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS
• CONCLUSION:
• RECOMMENDATIONS:

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to analyze the international expansion process for small and medium-sized enterprises (SMEs), specifically focusing on the case of Benood Company. The study employs a range of frameworks and methodologies to examine the company's potential for international growth, considering both external and internal environmental factors.

• External Environmental Analysis
• Internal Environmental Analysis
• Modes of Market Entry
• Strategic Review and Recommendations
• Case Study: Benood Company

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter One: Introduction provides an overview of the study's context, including Benood Company's background and the broader economic environment in Iraq. It also outlines the research questions, aims, and objectives.

Chapter Two: Literature Review explores relevant theoretical frameworks for analyzing international expansion. This chapter examines external environment frameworks such as PESTEL, Porter's Five Forces, Industry Life Cycle, and Strategic Group Analysis. It also covers internal environment frameworks like Value Chain Analysis, Hofstede's Cultural Dimensions, and SWOT Analysis. Finally, the chapter discusses different modes of market entry and Ansoff's Matrix.

Chapter Three: Research Method details the research design, strategy, and data collection methods employed in the study. It also addresses study limitations, reliability, validity, generalizability, and ethical considerations.

Chapter Four: Data Collection, Analysis, and Findings presents the results of the research. This chapter analyzes the external and internal environments using the frameworks discussed in Chapter Two. It also examines the potential modes of entry for Benood Company and explores the company's strategic options.

Schlüsselwörter (Keywords)

This thesis focuses on strategic analysis, international expansion, SMEs, case study, external environment, internal environment, PESTEL, Porter's Five Forces, Industry Life Cycle, Strategic Group Analysis, Value Chain Analysis, Hofstede's Cultural Dimensions, SWOT Analysis, Modes of Market Entry, Ansoff's Matrix, Benood Company, Iraq.