Market Entry Concepts of Chinese Automotive Companies into the European Market

Inhaltsverzeichnis (Table of Contents)

• 1. INTRODUCTION
• 2. LITERATURE REVIEW
  • 2.1. Explanations of international activities
  • 2.2. Competitive advantages according to Dunning's OLI paradigm
  • 2.3. Weaknesses and extensions of the eclectic paradigm
  • 2.4. Internationalisation motives
  • 2.5. Market entry modes
    • 2.5.1. Exports
    • 2.5.2. Foreign direct investment
• 3. METHODOLOGY
• 4. EMPIRICAL STUDY OF CHINESE AUTOMOTIVE COMPANIES' INTERNATIONALISATION
  • 4.1. Introduction to regions and industry dynamics
    • 4.1.1. China
      • 4.1.1.1. OFDI development and motives
      • 4.1.1.2. Preconditions on home market
      • 4.1.1.3. Domestic automotive industry
    • 4.1.2. Europe
  • 4.2. Company case studies of BYD, Geely and SAIC
    • 4.2.1. Competitive advantages of Chinese automotive companies
    • 4.2.2. Reasons of Chinese automotive companies to venture abroad
    • 4.2.3. Dominant market entry modes
      • 4.2.3.1. Exports
      • 4.2.3.2. Foreign direct investment
    • 4.2.4. Obstacles and entry barriers
  • 4.3. Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This master's thesis examines the market entry strategies of Chinese automotive companies into the European market. The study investigates the motives behind these international activities and analyzes the chosen market entry modes, utilizing case studies and expert interviews.

• Understanding the factors driving Chinese automotive companies' internationalization.
• Exploring the competitive advantages and challenges faced by Chinese companies in the European market.
• Analyzing the various market entry modes employed by Chinese automotive companies, including exports and foreign direct investment.
• Identifying the key obstacles and entry barriers encountered by Chinese companies in the European market.
• Drawing conclusions about the future prospects of Chinese automotive companies in the European market.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter provides an overview of the research topic, outlines the research questions, and introduces the methodology used in the study. It also discusses the significance of the research and its contribution to the existing literature.
• Literature Review: This chapter reviews the relevant literature on internationalization, competitive advantages, and market entry modes. It focuses on the theories and frameworks that provide a theoretical foundation for the empirical study. Specifically, it examines Dunning's OLI paradigm and its extensions, highlighting the importance of ownership, location, and internalization advantages in explaining international activities.
• Methodology: This chapter describes the research methodology used in the study, including the data collection methods, the selection of case studies, and the analysis techniques employed. It also discusses the limitations of the study and the measures taken to mitigate them.
• Empirical Study of Chinese Automotive Companies' Internationalization: This chapter presents the findings of the empirical study, which focuses on the internationalization strategies of three major Chinese automotive companies: BYD, Geely, and SAIC. It analyzes their competitive advantages, motives for venturing abroad, chosen market entry modes, and the obstacles they encounter. The chapter also provides insights into the dynamics of the Chinese and European automotive industries.

Schlüsselwörter (Keywords)

This study focuses on the internationalization of Chinese automotive companies, particularly their market entry strategies in Europe. Key concepts include outward foreign direct investment (OFDI), competitive advantages, market entry modes, and the challenges faced by Chinese companies in the European market. The study utilizes frameworks such as Dunning's OLI paradigm and provides insights into the dynamics of the Chinese and European automotive industries.