Diplomarbeit, 2004
164 Seiten, Note: 1 (A)
This diploma project aims to provide a comprehensive analysis of music festivals, specifically focusing on the Wiesen Festival in Austria. The project investigates the organizational aspects, customer experiences, and challenges associated with hosting a large-scale music event.
The first chapter introduces the concept of music festivals, exploring their historical origins, different types, and cultural significance. It also examines the impact of festivals on tourism and the local economy.
The second chapter focuses on the Wiesen Festival & Concert Veranstaltungs GMBH, providing a detailed overview of its history, organizational structure, marketing strategies, and customer service practices.
The third chapter delves into the Wiesen Festival experience, describing the music line-up, food and beverage services, security measures, and waste management practices.
The fourth chapter examines the challenges and solutions associated with hosting a music festival, including crisis management, environmental concerns, and financial sustainability.
Music Festivals, Event Management, Wiesen Festival, Customer Satisfaction, Sustainability, Tourism, Organizational Challenges, Marketing Strategies, Cultural Impact, Economic Impact.
Wiesen is famous for hosting high-quality international music festivals, established by founder Mr. Bogner, which attract millions of visitors to the Burgenland region.
Festivals influence buying behavior, accommodation needs, and transport usage, attracting both inbound and outbound tourists to the regional market.
Key challenges include waste management, security, food and beverage logistics, and crisis management to ensure high customer satisfaction.
Satisfaction is reached when the experience (music, services, atmosphere) is better than promised, achieved through meticulous planning and high-quality performance.
The study utilized primary research through interviews with organizers, journalists, and visitors, as well as secondary research from event management literature and the internet.
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