Masterarbeit, 2014
54 Seiten
1. Acknowledgements
2. Abstracts
3. List Of Tables
4. Chapter 1: Introduction
1.1 Overview
1.2 Problem statement
1.3 Background, Objectives and significance of study
1.4 Outline of the Study
1.5 Definitions
5. Chapter 2: Literature Review
6. Chapter 3: Research Methods
3.1 Method of Data Collection
3.2 Sampling Technique
3.3 Sampling Size
3.4 Research Model Developed
3.5 Statistical Technique
7. Chapter 4: Results
4.1 Findings and Interpretation of the results
4.2 Hypotheses Assessment Summary
8. Chapter 5: Conclusions, Discussions, Implications and Future Research
5.1 Conclusions
9. References
10. Appendix
The primary objective of this thesis is to investigate and validate the relationship between social interaction, behavioral factors, and stock market investment decisions. The research specifically aims to determine whether personal and social relations influence an investor's decision to enter or trade in the stock market, testing various independent variables against the dependent variable of the investing time span.
1.1 Overview
This research is empirical evidence that a person obviously chooses to enter stock market or gets involved in its activities after hearing the comments of the other person who is already in here. The base of study was that social interaction and behavioral finance in stock market has a relation. When a person takes information and adopts any activity of stock market such as stock price valuation, market performance, benefits of investment, blue chip stock, diversification, dividend and capital gain, etc. through social interaction then he trusts on it and to invest in it.
The level of trust increases due to honesty and clarity between two persons. Trust is very important for any sort of exchange because when one makes a decision to get an uncertain output and when a positive output is gained then the level of trust obviously goes higher. Peter J. Batt (2003) for any exchange of thinking the most important thing is the trust which is inversely proportional to two components; one is “risk” and second is “incomplete information”. If any of the two components is high the trust gets lower. Therefore, In order to build trust the balance in “risk” and “complete information” is necessary and also the trust is vital between two persons doing business with each other.
Chapter 1: Introduction: This chapter provides an overview of the research, identifying the problem statement regarding the link between social interaction and stock market investment, while outlining the study's background, objectives, and key definitions.
Chapter 2: Literature Review: This section explores existing theories on behavioral finance, the role of social networks in financial exchange, and the importance of trust and knowledge development in making investment decisions.
Chapter 3: Research Methods: This chapter details the methodology, explaining the data collection process from 280 investors, the variables used in the research model, and the linear regression technique applied for data analysis.
Chapter 4: Results: This chapter presents the statistical findings of the study, including models and coefficients tables that interpret the relationship between various independent variables and the investors' time span in the stock market.
Chapter 5: Conclusions, Discussions, Implications and Future Research: This chapter synthesizes the findings to draw conclusions on each hypothesis, offering insights into how investor behavior evolves with experience and summarizing the overall impact of social interaction on stock trading.
Stock Market, Social Interaction, Behavioral Finance, Investment Behavior, Trust, Social Capital, Risk, Diversification, Dividend, Capital Gain, Linear Regression, Investor Nature, Financial Decision, Market Performance, Knowledge Creation
The research focuses on the intersection of social interaction and behavioral finance, specifically examining how personal and social relations influence individuals' involvement in stock market activities.
The work covers themes such as the role of trust in financial exchange, the influence of information sources like news and public opinion, and the behavioral traits of investors regarding risk and knowledge acquisition.
The primary goal is to analyze and interpret whether the common belief that investors enter the stock market through personal or social relations is true or false by testing various social and behavioral variables.
The study utilizes an empirical research approach, collecting primary data from 280 stock market investors via questionnaires and applying linear regression analysis to identify relationships between variables.
The main body covers the literature review on trust and social interaction in business, the development of the research model, and a detailed statistical analysis of the hypotheses using ANOVA and coefficient tables.
Key terms include Stock Market, Social Interaction, Behavioral Finance, Investment Behavior, Trust, Social Capital, and Linear Regression.
The findings suggest a dynamic shift: as an investor's time span increases and they become more involved in the market, they rely less on superstitious thoughts or external social capital and more on their own experience and knowledge.
The study found no significant relationship between public opinion and the investing time span, concluding that many public perceptions regarding profit-making in stocks are based on misconceptions.
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