Diplomarbeit, 2004
117 Seiten, Note: 1,0 (VG+)
This diploma thesis examines the cultural problems within International Joint-Ventures in China. It aims to analyze the specific cultural challenges encountered during various stages of the JV process, from partner selection to management and communication.
The first chapter introduces the topic of cultural problems within International Joint-Ventures (IJVs) in China. It sets the stage for the subsequent analysis by providing an overview of the Chinese industry, its growth, and the role of direct investments. Chapter two delves into the complexities of Chinese culture, exploring its language, religion, schools of thought, values, and legal culture. Chapter three focuses on the specific intercultural problems that arise during partner selection and negotiations. The chapter highlights the importance of understanding cultural traits, strategic considerations, and organizational factors. Chapter four examines the management process within IJVs, focusing on key areas such as control, decision-making, planning, and communication. The chapter analyzes the role of trust and its significance within the Chinese context. The concluding chapter presents a survey of Chinese students in Germany, their opinions, and cultural values, as well as possible implementation strategies to address the cultural challenges identified throughout the thesis.
This thesis focuses on the following keywords and concepts: Chinese culture, International Joint-Ventures (IJVs), intercultural problems, partner selection, negotiations, management process, trust, communication, human resource management, implementation strategies.
Success depends on finding a partner with compatible cultural traits, organizational skills, and strategic capabilities like market power and absorptive capacity.
Guanxi refers to personal connections and networks of influence, which are often more important for securing deals and trust than formal contracts in China.
Confucianism emphasizes hierarchy, respect for elders, and interpersonal harmony, which can lead to more top-down decision-making and a focus on long-term relationships.
"Face" represents a person's social standing and dignity. In business, causing a partner to "lose face" (e.g., through public criticism) can permanently damage the cooperation.
Barriers include high-context communication styles (indirectness), nonverbal cues, differing thought patterns (holistic vs. analytic), and language nuances.
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