The Development of Internationally Exploitable European TV Fiction

Inhaltsverzeichnis (Table of Contents)

• PREFACE
• ABSTRACT
• CHAPTER 1: INTRODUCTION
• 1.1 The Economics of TV Fiction
• 1.2 TV Fiction and International Trade
• 1.3 Overview of the Thesis Structure
• CHAPTER 2: THE CURRENT COMPETITIVE SITUATION OF EUROPEAN TV FICTION
• 2.1 The Evolution of the European TV Fiction Industry
• 2.2 The US-American Standard
• 2.3 European TV Fiction and the US-American Global Standard
• CHAPTER 3: AN ANALYSIS OF THE COMPETITIVE SITUATION OF EUROPEAN TV FICTION
• 3.1 Introduction to the Five Forces Model
• 3.2 Analysis of the Five Forces in the European TV Fiction Industry
• 3.2.1 Bargaining Power of Suppliers
• 3.2.2 Bargaining Power of Buyers
• 3.2.3 Threat of New Entrants
• 3.2.4 Threat of Substitute Products
• 3.2.5 Competitive Rivalry within the Industry
• 3.3 Analysis of the European TV Fiction Industry with the Five Forces Model
• CHAPTER 4: THE DEVELOPMENT OF AN INTERNATIONAL STRATEGY FOR EUROPEAN TV FICTION
• 4.1 Definition of International Business Strategy
• 4.2 Competitive Advantage of European TV Fiction
• 4.2.1 Cultural Differences
• 4.2.2 Language Barriers
• 4.2.3 Specific Production Techniques
• 4.3 Requirements for Internationally Exploitable European TV Fiction
• 4.3.1 International Audience
• 4.3.2 Universal Content
• 4.3.3 Production Standards
• CHAPTER 5: CONCLUSION

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This diploma thesis examines the global competitive situation of European television fiction with a focus on the business aspects of the industry. The author explores the economic factors that influence the production and distribution of television fiction, highlighting the dominance of the US-American standard in international markets.

• Economic analysis of the European television fiction industry
• Comparative assessment of the European and US-American television fiction markets
• Identification of competitive advantages and disadvantages of European television fiction
• Exploration of strategies for developing internationally exploitable European TV fiction
• Analysis of the influence of cultural differences and language barriers on the global reach of European TV fiction

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1: Introduction
This chapter provides a general overview of the economics of television fiction, including the role of international trade and the importance of market analysis in understanding the industry. It also outlines the structure of the thesis.
• Chapter 2: The Current Competitive Situation of European TV Fiction
Chapter 2 explores the historical development of the European television fiction industry, highlighting the influence of the US-American standard on global markets. It examines the factors that have contributed to the dominance of US-American television fiction, including production standards, cultural appeal, and distribution networks.
• Chapter 3: An Analysis of the Competitive Situation of European TV Fiction
This chapter applies Michael E. Porter's Five Forces Model to analyze the competitive environment of the European television fiction industry. It identifies key forces that influence the industry's competitiveness, including the bargaining power of suppliers, buyers, and competitors, as well as the threat of new entrants and substitute products.
• Chapter 4: The Development of an International Strategy for European TV Fiction
Chapter 4 focuses on developing an international strategy for European television fiction. It examines the competitive advantages and disadvantages of European television fiction and outlines requirements for producing internationally successful programs. This includes the need to target international audiences, create universal content, and maintain high production standards.

Schlüsselwörter (Keywords)

This thesis examines the international television fiction market, specifically focusing on the competitive landscape of European production against the global dominance of US-American media. The key themes include the economic analysis of the industry, international business strategies, and the impact of cultural and linguistic barriers on the global reach of television fiction.