Manipulation of society through advertising. Language manipulation mechanisms in advertisements

Table of Contents

• Introduction
• CHAPTER I GENERAL PERSPECTIVES ON ADVERTISING
  • 1.1 Objectives and Functions of Advertising as Form of Communication
  • 1.2 Language Manipulation Mechanisms in Advertisements
    • 1.2.1 Lexical Features in Advertising Language
    • 1.2.2 Grammatical and Syntactic features in Advertising Language
    • 1.2.3 Stylistic Dimensions in Advertising Language.
  • 1.3 Strategies of Translating Advertisements
  • 1.4 Effects of Translated Advertising on Society
• CHAPTER II ANALYSIS OF ADVERTISEMENTS FROM A TRANSLATION PERSPECTIVE
  • 2.1 Manipulation at the Lexical and Syntactic Level in Advertising
  • 2.2 Figurative Language as an Instrument of Manipulating Society from a Translation Viewpoint
  • 2.3 Difficulties of Translating Advertisements from English into Romanian

Objectives and Key Themes

This diploma paper investigates written advertising from a linguistic and translation perspective. It aims to highlight the language manipulation mechanisms and strategies used in advertising translation. The paper examines the concept of manipulation through advertising, focusing on the language mechanisms used in advertisements, including lexical features, grammatical and syntactic features, and stylistic dimensions.

• Language manipulation mechanisms in advertising
• Strategies of translating advertisements
• Effects of translated advertising on society
• Analysis of advertisements from a translation perspective
• Difficulties of translating advertisements from English into Romanian

Chapter Summaries

Chapter I delves into general perspectives on advertising, exploring its objectives and functions as a form of communication. It investigates the language manipulation mechanisms employed in advertisements, focusing on lexical features, grammatical and syntactic features, and stylistic dimensions. The chapter concludes by examining strategies for translating advertisements and their potential impact on society.

Chapter II analyzes advertisements from a translation perspective, examining manipulation at the lexical and syntactic levels. It explores figurative language as an instrument of manipulation and delves into the challenges of translating advertisements from English into Romanian.

Keywords

The main keywords and focus topics of this paper are: advertisement, manipulation, society, translation, adaptation, slogan, speech, stylistic dimensions, stylistic devices, advertising translation techniques, weasel words.