Bachelorarbeit, 2016
48 Seiten, Note: 1,3
This bachelor thesis analyzes the dynamic interplay between established banks and emerging Fintech companies within the retail banking sector. The study aims to understand the innovative forces reshaping the industry and explore the strategic responses of banks to the Fintech challenge. It investigates how Fintechs are disrupting traditional banking models and how banks are adapting to this disruption.
1 Introduction: This introductory chapter sets the stage for the thesis by outlining the significant changes occurring within the retail banking industry. It highlights the purpose of the research, which is to examine the relationship between banks and Fintechs and the innovation within the industry. The methodology employed and the overall structure of the thesis are also detailed, providing a roadmap for the reader.
2 Innovation in the retail banking industry: This chapter delves into the core drivers of innovation within the retail banking sector. It explores how changing customer behaviors and technological advancements are forcing traditional banks to adapt and innovate. The chapter likely analyzes various trends in banking, such as the increasing demand for digital services and the rise of mobile banking, highlighting their impact on the industry's competitive landscape.
3 Fintechs: This chapter provides a comprehensive overview of Fintech companies, their various business models, and their impact on the financial sector. The analysis likely distinguishes between B2C (Business-to-Consumer) and B2B (Business-to-Business) Fintechs, exploring specific examples of each. The discussion might encompass areas such as mobile payments, lending platforms, crowdfunding, and personal finance management tools, illustrating the diversity and disruptive potential of Fintech innovations.
4 Banks response strategies: This chapter examines the diverse strategies adopted by established banks to respond to the emergence of Fintechs. It analyses different approaches, such as imitation (copycat strategies), collaboration with Fintech firms, strategic investments and acquisitions of Fintech startups, and the fostering of internal innovation within the banking institutions themselves. This part probably includes case studies illustrating the effectiveness and challenges associated with each strategy.
5 Discussion: This chapter synthesizes the findings from the previous chapters, analyzing the overall impact of the Fintech revolution on the retail banking industry. It likely explores the climax and shakeout phases, assessing the long-term consequences for banks, Fintechs, and customers. The chapter might address issues such as market consolidation, regulatory challenges, and the evolution of customer expectations.
6 Recommendations: This chapter offers actionable recommendations for banks and Fintechs based on the analysis presented in the thesis. It might propose strategies for successful collaboration, innovation, and adaptation to the changing market dynamics.
Retail banking, Fintech, innovation, disruption, strategic response, business models (B2C, B2B), mobile payments, lending, crowdfunding, investment, acquisition, collaboration, internal innovation, customer behavior, competitive landscape, regulatory challenges, digitalization.
This bachelor thesis analyzes the dynamic interplay between established banks and emerging Fintech companies in the retail banking sector. It explores how Fintech innovation is reshaping the industry and how banks are responding strategically.
Key themes include innovation in retail banking and changing customer behavior; the rise of Fintechs and their B2C and B2B business models; banks' strategic responses to Fintech disruption (copycat, collaboration, investment, internal innovation); the consequences of the Fintech revolution for banks, Fintechs, and customers; and recommendations for navigating this evolving landscape.
Chapter 1 (Introduction): Sets the context, outlines the purpose, methodology, and structure of the thesis. Chapter 2 (Innovation in retail banking): Explores innovation drivers, changing customer behaviors, and trends in banking. Chapter 3 (Fintechs): Provides a comprehensive overview of Fintech companies, their B2C and B2B models, and their impact. Chapter 4 (Banks' response strategies): Analyzes banks' strategies: copycat, collaboration, investment/acquisition, and internal innovation. Chapter 5 (Discussion): Synthesizes findings, analyzing the impact of the Fintech revolution and its consequences. Chapter 6 (Recommendations): Offers actionable recommendations for banks and Fintechs.
The thesis discusses various Fintech areas within the B2C market, including mobile payments, lending, funding, and personal finance/wealth management. In the B2B market, Software-as-a-Service (SaaS) is mentioned.
The thesis examines four main strategic responses: copycat strategies (mimicking Fintech innovations), collaboration with Fintech firms, investment and acquisition of Fintech startups, and fostering internal innovation.
The thesis analyzes the consequences for banks (potential challenges and opportunities), Fintechs (market competition and regulatory aspects), and customers (changing expectations and access to services).
The thesis offers actionable recommendations for both banks and Fintech companies on how to successfully navigate the evolving landscape, focusing on strategies for collaboration, innovation, and adaptation to market dynamics.
Retail banking, Fintech, innovation, disruption, strategic response, business models (B2C, B2B), mobile payments, lending, crowdfunding, investment, acquisition, collaboration, internal innovation, customer behavior, competitive landscape, regulatory challenges, digitalization.
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