Bachelorarbeit, 2016
37 Seiten, Note: 56.00%
1. Introduction
2. Chapter 1. Animal Farm
3. Chapter 2. Beauty and the Beast
4. Chapter 3. The Lion King
5. Conclusion
This dissertation explores the role of anthropomorphism in animated film, specifically analyzing how animal characters are utilized to represent human traits, complex social issues, and political critiques across different cinematic styles. The study investigates why animation serves as a unique medium for these portrayals compared to live-action films.
Chapter 1 – Animal Farm
Animal Farm (1954) is an animated film directed by Joy Batchelor and John Halas. Adapted from George Orwell’s novel written in 1945, the story is about the farm animals of Manor Farm. Old Major an elderly pig tells the animals before he dies that men are the enemy and the animals should take action against Farmer Jones. The drunk farmer Jones mistreats the animals and forgets to feed them. So the animals take matters into their own hands, chase the farmer out and achieve freedom calling the farm, Animal Farm. The wisest animals being the pigs start leading the other animals and develop laws of Animalism. The other animals, not as intelligent, follow what the pigs say. George Orwell’s had clear political intentions for writing this novel as satire on the Russian revolution. “..Orwell’s overriding concern was to provide a rounded understanding of totalitarianism.” (Bounds, Philip. 2009:27) And Animal Farm (1945) was one of his famous efforts to exploit totalitarianism.
Totalitarianism is the term used for a political system where the state holds complete control over the society and plans to control life be it private or public. Visually demonstrated in the poster below (see fig. 1.) It shows the propaganda for the Stakhanovite movement which encouraged workers in Soviet Russia to exceed production quotas. It can be believed that Orwell used animals as his main characters as a metaphor for society, to prove people in government don’t always care for the welfare of the everyday citizen and become greedy with power.
Introduction: This chapter introduces the dissertation's focus on anthropomorphism in animated films and establishes the theoretical framework regarding the historical shift in the representation of animals in art and literature.
Chapter 1. Animal Farm: This section analyzes the 1954 animated adaptation as a serious political satire, using Paul Wells' Bestial Ambivalence model to explain how animal characters symbolize human societal flaws and totalitarian power dynamics.
Chapter 2. Beauty and the Beast: This chapter examines Disney's adaptation of the fairy tale, discussing the impact of "disneyfication" and how anthropomorphized characters serve to teach moral lessons about human sexuality, love, and redemption.
Chapter 3. The Lion King: The final analysis explores Disney's creation of an original narrative that relies on the "cuteness" factor for marketing, while investigating how the film utilizes hierarchy and royalty metaphors to reflect human social structures.
Conclusion: The conclusion synthesizes the findings, noting that while Disney uses anthropomorphism for sentimentality and escapism, other works like Animal Farm utilize it as a potent tool for social and political critique.
Anthropomorphism, Animation, Animal Farm, Disney, Beauty and the Beast, The Lion King, Paul Wells, Bestial Ambivalence, Totalitarianism, Fairy Tales, Intertextuality, Childhood, Marketing, Symbolism, Satire.
The work examines the use of anthropomorphism in animated films and explores the reasons why filmmakers use animal protagonists to convey complex human emotions and social narratives.
Key themes include the political use of animal metaphors, the psychological significance of animal figures in children's media, the evolution of storytelling in animation, and the "Disneyfication" of classic fairy tales.
The goal is to understand how the medium of animation, through anthropomorphism, allows creators to address serious or taboo subjects, such as politics and human psychology, in a way that live-action films often cannot.
The author primarily utilizes Paul Wells’ "Bestial Ambivalence" model, alongside theories from figures like Bruno Bettelheim, Marina Warner, and Roland Barthes to categorize and interpret the animated texts.
The body provides a comparative analysis of three major films: the politically driven Animal Farm, and the Disney productions Beauty and the Beast and The Lion King.
The research is characterized by terms such as Anthropomorphism, Animation, Bestial Ambivalence, Disney, Totalitarianism, and Fairy Tales.
The author highlights that while Disney uses animals to maximize cuteness and provide escapist entertainment, Halas & Batchelor use animals in Animal Farm for serious, raw political satire without relying on sentimentality.
It serves as the analytical tool used to identify the stages of animal representation—ranging from "pure animal" to "critical human"—within the narratives of the analyzed films.
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