Masterarbeit, 2015
104 Seiten, Note: 1
The thesis aims to provide a comprehensive framework for assessing the business value of eServices. It examines the methods and metrics used by companies to evaluate the value of their eServices, including both economic and non-economic perspectives. The research focuses on the specific features and functions of eServices, customer satisfaction, employee satisfaction, and economic indicators to determine their impact on business value.
The primary keywords and focus topics of the thesis include eServices, business value assessment, assessment methods, customer satisfaction, employee satisfaction, economic indicators, SWOT analysis, and integrated value assessment framework.
Assessment involves measuring economic indicators (like ROI and NPV) as well as non-economic factors like customer satisfaction and service efficiency.
Crucial features include availability, security, efficiency, reliability, and responsiveness of the system to user needs.
Satisfied employees are more likely to provide better support and empathy, which directly impacts the perceived quality and assurance of the eService.
Common metrics include Net Present Value (NPV), Discounted Cash Flow, Gross Margin, and Break-even-point analysis.
It helps identify the strengths, weaknesses, opportunities, and threats regarding specific eService functions and their impact on customer and employee satisfaction.
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