Awareness of Islamic banking products and services among non-Muslim students in selected northern universities of Malaysia

Inhaltsverzeichnis (Table of Contents)

• Abstract
• Abstrak
• Acknowledgement
• Chapter 1: Introduction
• 1.1 Background of the Study
• 1.2 Problem Statement
• 1.3 Objectives of the Study
• 1.4 Research Questions
• 1.5 Significance of the Study
• 1.6 Scope of the Study
• 1.7 Limitations of the Study
• 1.8 Definition of Terms
• Chapter 2: Literature Review
• 2.1 Islamic Banking and Finance
• 2.2 Awareness of Islamic Banking
• 2.3 Understanding of Islamic Banking
• 2.4 Perception of Islamic Banking
• 2.5 Demographic Factors
• Chapter 3: Research Methodology
• 3.1 Research Design
• 3.2 Population and Sampling
• 3.3 Data Collection Methods
• 3.4 Data Analysis Techniques
• Chapter 4: Data Analysis and Findings
• 4.1 Descriptive Statistics
• 4.2 Inferential Statistics
• Chapter 5: Discussion
• Chapter 6: Conclusion and Recommendations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research paper aims to assess the awareness, understanding, and perceptions of non-Muslim students in selected northern universities of Malaysia towards Islamic banking products and services. The study also investigates the influence of demographic factors on these perceptions.

• Awareness of Islamic banking products and services among non-Muslim students.
• Understanding of Islamic banking principles and terminology.
• Perceptions of Islamic banking among non-Muslim students.
• Influence of demographic factors on awareness, understanding, and perceptions.
• Recommendations for Islamic banking institutions to enhance awareness and understanding.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 provides an introduction to the study, outlining the background, problem statement, objectives, research questions, significance, scope, limitations, and definition of terms. Chapter 2 presents a comprehensive literature review on Islamic banking and finance, awareness of Islamic banking, understanding of Islamic banking, perception of Islamic banking, and demographic factors influencing these perceptions. Chapter 3 details the research methodology, including the research design, population and sampling, data collection methods, and data analysis techniques. Chapter 4 analyzes the data collected and presents the findings, including descriptive and inferential statistics. Chapter 5 discusses the findings and their implications, while Chapter 6 concludes the study and provides recommendations for future research and practice.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of this research paper include awareness, understanding, perception, non-Muslims, demographic factors, Islamic banking, products, services, Malaysia, and higher education.