The effects of films on destination image and tourists’ decision making process

Table of Contents

Main Part

1. Introduction

1.1. Status quo

1.2. Findings

1.3. Research gap

1.4. Research objective

1.5. Structure

2. Core section

2.1. Film tourism a literature review

2.1.1. Introduction to film-induced tourism

2.1.2. Film-induced tourism – an interdisciplinary area

2.1.3. Definitions and forms of film tourism

2.1.4. Film tourists and their travel motivations

2.1.5. Location placement

2.2. Destination image literature review

2.2.1. Definitions of destination image

2.2.2. Formation of destination image

2.2.3. Factors that influence destination image

2.2.4. Dimensions of a destination image

2.2.5. The multisensory image as a component of destination image

2.2.6. Conclusion

2.3. Tourists’ decision making process

2.3.1. The complexity of tourist decision making process

2.3.2. Consumer behaviour

2.3.3. The AIDA model

2.3.4. The Visitor Journey

2.3.5. Customer journey

2.3.6. The impact of destination image on tourists’ decision making process

2.4. Films’ influences on destination image and on tourists’ decision making process

2.4.1. Between dreams and reality – what unites the film industry and tourism

2.4.2. Conceptual framework on viewers’ response to films and television series

2.4.3. Location placement and destination image

2.4.4. Epic storytelling - film tourism success factors

2.5. Best practice example of film induced tourism

2.5.1. Visit Britain

2.5.2. James Bond goes Austria

2.5.3. The Sound of Music – Austria’s cultural ambassador

2.5.4. Bollywood - new comers on the fast track

3. Conclusion and limitations

Research Objectives and Core Themes

This thesis examines the influence of films on destination image and their subsequent impact on the holiday decision-making process of tourists. It investigates how cinematic storytelling can serve as a non-traditional, highly credible marketing tool to shape perceptions and stimulate travel demand.

• Interdisciplinary nature of film-induced tourism
• Formation and components of destination image
• Mechanisms of tourist decision-making models (AIDA, Visitor Journey)
• Synergies between the film industry and tourism sectors
• Analysis of successful international case studies (UK, Austria, Bollywood)

Excerpt from the Book

Summary of Chapters

1. Introduction: This chapter provides an overview of the status quo in the tourism market and introduces the central research question regarding the effects of films on tourist destination selection.

2. Core section: The core section provides a comprehensive literature review on film-induced tourism, the psychological formation of destination images, and the complexity of the tourist decision-making process, including detailed case studies of best-practice examples.

3. Conclusion and limitations: The final chapter summarizes the key findings of the thesis, confirming that films serve as influential cultural ambassadors that help to reduce perceived travel risks and enhance destination familiarity.

Keywords

Film tourism, destination image, location placement, tourist decision-making, consumer behaviour, AIDA model, Visitor Journey, film-induced tourism, destination marketing, Bollywood, cultural ambassador, epic storytelling, destination choice, tourism branding, media influence

Frequently Asked Questions

What is the primary focus of this thesis?

The work focuses on the interrelation between film-induced tourism, the construction of destination image, and how these factors impact the holiday decision-making process of potential tourists.

What are the central themes discussed in the publication?

The central themes include the psychological aspects of image formation, the role of media in consumer decision-making, the mechanism of location placement, and the strategic cooperation between the film and tourism industries.

What is the core research objective?

The objective is to investigate how films can effectively communicate a destination's image and to provide an overview of the mechanisms behind film-induced travel.

Which scientific methodology is applied?

The research is grounded in a thorough literature review, synthesizing findings from academic sources on tourism, psychology, and marketing to build a conceptual framework.

What is covered in the main body of the work?

The main body consists of a deep dive into literature, exploration of consumer behaviour models (like the AIDA and Visitor Journey), and an analysis of several real-world examples such as the UK, Austria, and the Bollywood industry.

Which keywords characterize this work?

Key terms include film tourism, destination image, location placement, visitor journey, and destination marketing.

How does the author explain the success of "The Sound of Music" in Salzburg?

The author identifies the film as a permanent cultural ambassador that creates lasting emotional associations, leading to thousands of annual visitors specifically seeking to experience the film's locations.

What is the significance of the "runaway production" concept mentioned in the text?

It refers to movies filmed in locations different from the ones they portray; the text notes that these can paradoxically be beneficial for tourism in both the filming and the depicted locations.