Bachelorarbeit, 2016
36 Seiten, Note: 1,0
This dissertation aims to examine the economic impact of the theory of access replacing ownership in the digital age, specifically focusing on the music industry and the rise of streaming services like Spotify. It explores the shift from traditional ownership models to subscription-based access models and analyzes how this shift affects consumer behavior and the economic landscape of the music industry.
The primary focus of this dissertation lies in the intersection of the music industry, digitalization, and the transition from ownership to access models. Key terms include music streaming, Spotify, digital natives, consumer behavior, economic impact, access vs. ownership, and the future of the music industry.
The dissertation focuses on the theory of "access replacing ownership," where consumers prefer streaming services over owning physical or digital copies.
Spotify has led the growth of online streaming, providing a business model that meets the demands of the digital age and influences global market competition.
Digital natives are the generation that grew up with the internet, whose consumption habits have shifted from traditional property relevance to subscription-based models.
The study analyzes how the shift to access models affects the recording industry's finances, consumer behavior, and the overall economic landscape.
According to consumer group analysis in the text, traditional ownership seems to be losing relevance in favor of instant access via digital platforms.
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