Bachelorarbeit, 2013
51 Seiten, Note: 1,2
This study aims to explore the growing attractiveness of the Chinese apparel market for Western apparel companies and provide recommendations for successful market entry and operation. It seeks to understand the factors driving this market's growth and identify strategies Western companies can employ to capture this dynamic market.
The introduction highlights the growing importance of the Chinese apparel market, emphasizing its potential to become the world's second-largest retail market by 2020. It also discusses the need for Western brands to adapt their strategies to appeal to Chinese consumers' tastes and expectations.
The "Business location China" section delves into the factors driving the growth of the Chinese apparel market, including population and GDP growth, development and distribution of income, and the increasing retail sales of consumer goods. It also examines the characteristics of the Chinese apparel market, including dualism in consumption patterns, regional diversity, and market segmentation.
The chapter on Chinese consumers explores the diverse consumer groups in China, focusing on the age factor, the increasing purchasing activity of consumers in low-tier cities, the changing lifestyle, and the role of emotional factors in consumer decision-making.
The chapter on diversified distribution channels and retail formats for apparel provides an overview of the various channels and formats used by Western apparel companies in China, such as traditional distribution channels, e-commerce, and different types of retail stores.
The chapter on the competitive landscape examines the competitive environment in the Chinese apparel market, identifying key players and their strategies.
The section on success factors in the Chinese apparel retail market outlines the key steps Western apparel companies need to take to succeed in this market, including defining the right retail location, developing a winning brand and communication strategy, determining the right assortment, choosing the right distribution channels, and identifying suitable business presence.
The case studies section examines the strategies of successful Western apparel companies in China, such as Zara and HUGO BOSS Group, highlighting their approaches to market entry, brand positioning, and product offerings.
The key themes and concepts explored in this study include the Chinese apparel market, Western apparel companies, consumer behavior, market entry strategies, success factors, brand positioning, distribution channels, retail formats, and case studies.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!
Kommentare