Masterarbeit, 2016
78 Seiten, Note: 1,3
1 Introduction
2 General Insights in the Automotive Industry
2.1 Definition and Delimitation of the Automotive Industry and its Sectors
2.2 Procurement and Bidding Processes in the Automotive Industry
2.3 The Automotive Industry in the European Union and Germany
3 Cartelization in the Automotive Industry
3.1 Car Part Cartels in the European Union
3.1.1 Car Glass – EC Case 39125
3.1.2 Automotive Bearings – EC Case 39922
3.1.3 Parking Heaters – EC Case 40055
3.2 Industry Analysis
3.2.1 Buyer Power and Strategies of Automotive Manufacturers
3.2.2 The Supplier Side of the Automotive Industry
3.2.3 Factors that Facilitate Collusion of Automotive Suppliers
4 Collusion in Auctions
4.1 Theoretical Foundation of Auction Theory
4.2 Auction Formats that Foster Collusion and Stability of Bidding Rings
4.2.1 Collusion in One-Shot Auctions
4.2.2 Collusion in Repeated Auctions
4.2.3 Implications for the Automotive Industry
4.3 Preventing Collusion in Auctions
5 Conclusion
This master thesis aims to analyze and explain the high frequency of cartelization among automotive suppliers within the European Union. It investigates the facilitating factors for collusion, specifically focusing on procurement auctions as the critical interaction point where collusive activities are executed.
3.1.1 Car Glass – EC Case 39125
In 2008 the EC convicted four car glass manufacturers – Saint-Gobain (FR), Pilkington (GB), Asahi (JPN) and Soliver (BE) – for prohibited allocation of supply contracts, predetermination of market shares, exchange of sensitive information, price fixing and bid rigging in RFQ processes. The collusion took mainly place between the “Big Three” Saint-Gobain – who can be seen as the leader of the infringement – Asahi and Pilkington. Soliver just participated in a few collusive actions. After an anonymous tip, the EC started investigations in 2005 and imposed, based on their findings, a record penalty of €1.383 billion on the respecting companies for colluding over a period of 5 years from 1998 to 2003.
The overall objective of the cartel was to maintain the respective market shares through allotting new and reallocating ongoing car glass suppling contracts among the four companies. For this purpose, meetings where organized on a regular basis all over Europe and contracts were entered to consolidate the collusive agreements. During those meetings the participants coordinated their replies to upcoming RFQs of different automotive manufacturers by exchanging price and other sensitive information.
The allocations were based on measurements and predictions of the current and future market shares on a European level each supplier generated independently and constantly compared against those of the other cartel members. When needed, correcting measures were introduced to rebalance the supply contracts according to the desired dispersion of market shares. Target prices were discussed upfront and the winner of an RFQ auction was predetermined by arranging who was supposed to submit the lowest bid or who does not participate in an auction. One concern of the cartel was to preserve the constellation of existing dual or multi sourcing contracts. In this case, the cartel members claimed no production capacity was available and forced the automotive manufacturer to maintain the existing distribution of production contracts. The colluding parties agreed on not accepting APRs or taking over costs for additional developing services requested by automotive manufacturers. Hence, information disclosed in RFIs of OEMs were coordinated and RFQ responses were submitted accordingly.
1 Introduction: This chapter introduces the prevalence of cartelization in the automotive supplier industry and outlines the thesis's purpose to analyze facilitating factors and auction-based collusion.
2 General Insights in the Automotive Industry: This section defines the industry scope and provides a detailed overview of procurement and bidding processes that serve as the foundation for the subsequent analysis of collusive behavior.
3 Cartelization in the Automotive Industry: This chapter presents representative EU cartel cases and performs an industry analysis, focusing on manufacturer buyer power and supplier-side factors that drive collusion.
4 Collusion in Auctions: This part examines the theoretical foundations of auction theory, explores formats prone to bid rigging, and discusses potential mechanisms for preventing collusion in the context of the automotive sector.
5 Conclusion: The final chapter summarizes the key findings regarding the multifaceted drivers of cartelization and identifies the need for further research that incorporates specific automotive industry realities, such as sequential RFQ processes and subsequent negotiations.
Cartelization, Automotive Industry, Procurement Auctions, Bid Rigging, Antitrust, Supplier Selection, Buyer Power, Collusion, RFQ, Market Concentration, Incentive Constraint, Competitive Bidding, European Union, Supply Chain, Pricing Strategies.
The thesis focuses on analyzing why cartelization is frequently observed among automotive suppliers in the European Union and identifies the specific factors that facilitate such collusive practices.
The core themes include the structure of the automotive supplier industry, the impact of manufacturer buyer power on suppliers, the role of procurement auctions as a bottleneck for collusion, and theoretical approaches to deterring bid rigging.
The main objective is to understand the drivers of collusive behavior in the automotive supply chain and to assess whether existing theoretical auction models can be effectively applied to prevent these practices.
The work utilizes an analytical approach, combining literature reviews of industrial organization and auction theory with an empirical analysis of past cartel cases within the European automotive industry.
The main section covers the definition of the automotive industry, the analysis of specific cartel cases (Car Glass, Bearings, Parking Heaters), an analysis of market power and supplier concentration, and a review of auction mechanisms that foster or inhibit collusion.
Key terms include Cartelization, Automotive Industry, Procurement Auctions, Bid Rigging, Antitrust, Supplier Selection, Buyer Power, and Collusion.
The PAKT (precaution knockout) mechanism uses an independent "ring center" to facilitate side payments and coordinate bidding in a pre-auction, thereby ensuring the cartel remains incentive-compatible and stable.
Repeated auction models better approximate the industry's reality of ongoing, sequential RFQ processes and help explain the observed long-term stability and longevity of automotive supplier cartels.
These mechanisms often rely on assumptions like the anonymity of bidders or the ability to implement side payments, which are contradicted by the highly transparent and specific supplier-manufacturer relationships found in the automotive sector.
The author identifies subsequent negotiations as a neglected factor that undermines collusive equilibria established during the initial auction phase, suggesting this as a critical area for future research.
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