Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.

Table of Contents

• Introduction
• External Analysis
• Internal Analysis
• Summary of Results and Key Findings

Objectives and Key Themes

This thesis aims to comparatively analyze the strategic approaches of BMW and Tesla to the transformative changes within the automotive industry. It examines how each company is addressing the challenges and opportunities presented by the rise of electric vehicles, autonomous driving, and connected mobility.

• Strategic responses of established automakers (BMW) versus new entrants (Tesla) to industry disruption.
• Comparative analysis of business models and strategies in the context of evolving automotive technologies.
• The role of internal resources and capabilities in shaping competitive advantage.
• The impact of external factors (PESTEL analysis) on strategic decision-making.
• Analysis of the competitive landscape using Porter's Five Forces.

Chapter Summaries

Introduction: This chapter sets the stage for the thesis by highlighting the unprecedented transformation occurring in the automotive industry. It emphasizes the increasing importance of electric vehicles, autonomous driving, and connected mobility, and introduces the two case studies: BMW and Tesla. The chapter outlines the different strategic approaches adopted by these companies and the methodologies used for the analysis, including PESTEL analysis, SWOT analysis, and the VRIO framework. The introduction effectively frames the scope of the study and its significance in understanding the future of the automotive sector.

External Analysis: This section undertakes a comprehensive examination of the external environment affecting both BMW and Tesla. A PESTEL analysis identifies key political, economic, social, technological, environmental, and legal factors shaping the industry. The analysis provides a future projection of the industry, highlighting trends such as the increasing adoption of electric vehicles and the growth of shared mobility services. It also looks at the competitive landscape using Porter's Five Forces model to explain the pressures and opportunities in the industry. This chapter is crucial for understanding the context in which BMW and Tesla operate and make strategic decisions.

Internal Analysis: This chapter delves into the internal strengths and weaknesses of both BMW and Tesla. A SWOT analysis is conducted to identify the companies' internal resources and capabilities. The VRIO framework is used to assess the value, rarity, imitability, and organization of these resources and capabilities. This internal analysis helps determine the companies’ competitive advantages and disadvantages and contributes to an understanding of their respective strategic positions within the industry. Key aspects such as R&D capabilities, brand recognition, and supply chain management are considered.

Keywords

Automotive Industry, BMW, Tesla, Strategic Management, Business Model, VRIO, SWOT, Porter's Five Forces, Electric Vehicles, Autonomous Driving, Car-Sharing, Ride-Sharing, Connected Mobility

Frequently Asked Questions: Comprehensive Language Preview of BMW and Tesla Strategic Analysis

What is the purpose of this document?

This document provides a comprehensive preview of a thesis analyzing the strategic approaches of BMW and Tesla in response to the transformative changes within the automotive industry. It includes a table of contents, objectives and key themes, chapter summaries, and keywords.

What are the key themes explored in the thesis?

The thesis explores the strategic responses of established automakers (BMW) versus new entrants (Tesla) to industry disruption. It compares their business models and strategies in the context of evolving automotive technologies, examines the role of internal resources and capabilities in shaping competitive advantage, analyzes the impact of external factors (PESTEL analysis) on strategic decision-making, and assesses the competitive landscape using Porter's Five Forces.

What methodologies are used in the analysis?

The analysis employs several methodologies, including PESTEL analysis to assess the external environment, SWOT analysis to identify internal strengths and weaknesses, the VRIO framework to evaluate resources and capabilities, and Porter's Five Forces to analyze the competitive landscape.

What are the main chapters covered in the thesis?

The thesis is structured into the following chapters: Introduction, External Analysis, Internal Analysis, and Summary of Results and Key Findings. The introduction sets the stage and outlines the methodology. The external analysis examines the broader industry environment, while the internal analysis focuses on the strengths and weaknesses of BMW and Tesla. The final chapter summarizes the key findings.

What specific aspects of BMW and Tesla are analyzed?

The analysis compares and contrasts the strategic approaches of BMW and Tesla, examining their responses to the rise of electric vehicles, autonomous driving, and connected mobility. Key aspects such as R&D capabilities, brand recognition, and supply chain management are considered.

What are the key takeaways from the chapter summaries?

The introduction provides context and methodology. The external analysis highlights the impact of PESTEL factors and competitive pressures. The internal analysis reveals the strengths and weaknesses of both companies using SWOT and VRIO frameworks. The final chapter (not fully detailed in the preview) will synthesize these findings.

What are the keywords associated with this thesis?

Keywords include: Automotive Industry, BMW, Tesla, Strategic Management, Business Model, VRIO, SWOT, Porter's Five Forces, Electric Vehicles, Autonomous Driving, Car-Sharing, Ride-Sharing, and Connected Mobility.