Gender Stereotyping in U.S. Print Advertisements

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Definitions of Sex, Gender and Stereotypes
• Sex
• Gender
• Stereotypes
• General Information on Advertisement
• A Brief History of Advertisements
• Print Advertisements
• An Analysis of Print Advertisements
• The Magazines Cosmopolitan and Esquire
• Gender Constructions in Cosmopolitan Advertisements
• Gender Constructions in Esquire Advertisements
• The Development of the Portrayal of Women
• The Development of the Portrayal of Men
• The Depiction of Women in Comparison with the Depiction of Men
• Conclusion and Outlook

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This work examines the portrayal of gender in U.S. print advertisements. It analyzes the development of beauty product advertisements in Cosmopolitan and Esquire magazines, exploring how these advertisements construct gender roles and stereotypes.

• The evolution of gender representations in print advertisements.
• The role of beauty product advertisements in shaping and reinforcing gender norms.
• The influence of social and cultural contexts on the portrayal of gender in advertisements.
• The impact of gender stereotypes on consumer perceptions and behavior.
• The changing landscape of gender representations in advertising.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter sets the stage for the analysis by providing an overview of the research topic and outlining the key questions that will be addressed.
• Definitions of Sex, Gender and Stereotypes: This chapter clarifies the definitions of sex, gender, and stereotypes, providing a theoretical framework for the analysis.
• General Information on Advertisement: This chapter discusses the history of advertising and the specific features of print advertisements.
• An Analysis of Print Advertisements: This chapter focuses on the analysis of advertisements in Cosmopolitan and Esquire magazines, examining the representations of gender in these publications.

Schlüsselwörter (Keywords)

This study delves into the key concepts of gender stereotyping, print advertisements, beauty product advertisements, Cosmopolitan and Esquire magazines, gender representations, and the development of gender roles.