Masterarbeit, 2017
198 Seiten, Note: 2,0
4. Introduction
5. Definitions
5.1 Startup Company
5.2 Startup Ecosystem
5.3 Innovation
6. Valuation of a Business Idea
6.1 Innovativeness and Originality
6.2 Scalability
6.3 Feasibility
7. Typical Factors of Failure and Success
7.1 Internal Factors
7.1.1 Personality of the Founders
7.1.2 Timing of Realization
7.2 External Factors and the Startup Ecosystem
7.2.1 Presence and Availability of Talents
7.2.2 Entrepreneurial Community
7.2.3 Ways of Funding
7.2.3.1 Bank Loans
7.2.3.2 Family and Friends
7.2.3.3 Crowdfunding
7.2.3.4 Government Funding
7.2.3.5 Business Angels
7.2.3.6 Venture Capital
7.2.3.7 Startup Incubators and Accelerators
7.2.3.8 Personal Funding
7.2.4 Educational Institutions
7.2.5 Complexity of Bureaucracy and Regulations
7.2.6 Potential Customers
7.2.7 Productive Infrastructure
7.2.8 Quality of Life
8. Real-Life Examples
8.1 Research Methodology
8.2 Startups in NRW, Germany
8.2.1 Brickspaces
8.2.2 Calumia
8.2.3 Goedle
8.2.4 Donatia
8.3 Startups in Budapest, Hungary
8.3.1 RateMate
8.3.2 Barion
8.3.3 Bigo
8.3.4 YouAte
8.4 Startups in California, US
8.4.1 RidePIN
8.4.2 Noora Health
8.4.3 In Spirit
8.4.4 Aero Glass
8.5 Comparison and Analysis
8.5.1 Ecosystem Analysis of Startups in NRW, Germany
8.5.2 Ecosystem Analysis of Startups in Budapest, Hungary
8.5.3 Ecosystem Analysis of Startups in California, US
8.5.4 General Analysis and Discussion
8.6 Limitations of the Study
9. Conclusion
10. Appendix
10.1 Interview 1 – Brickspaces
10.1.1 Original Transcript (German)
10.1.2 Translated Transcript
10.2 Interview 2 – Calumia
10.2.1 Original Transcript (German)
10.2.2 Translated Transcript
10.3 Interview 3 – Goedle
10.3.1 Original Transcript (German)
10.3.2 Translated Transcript
10.4 Interview 4 – Donatia
10.4.1 Original Transcript (German)
10.4.2 Translated Transcript
10.5 Interview 5 – RateMate
10.6 Interview 6 – Barion
10.7 Interview 7 – Bigo
10.8 Interview 8 – YouAte
10.9 Interview 9 – RidePIN
10.10 Interview 10 – Noora Health
10.11 Interview 11 – In Spirit
10.12 Interview 12 – Aero Glass
10.13 Template of Interview Questions
10.14 Template of Interview Questions (German)
10.15 Interview Analysis
10.16 Interview Summary
This thesis aims to identify the key factors determining the success or failure of startup companies by analyzing the internal and external dynamics of various startup ecosystems. The primary research objective is to provide actionable insights for future entrepreneurs by synthesizing theoretical literature with qualitative, real-world data from twelve startup founders across North-Rhine Westphalia, Budapest, and California.
7.1.1 Personality of the Founders
The character of a founder is important in many ways. On one hand it is decisive how he is as a person, how he handles his employees, how he negotiates with other companies; and on the other hand, because of the founder’s influential position, his interpretations of subjective elements lead the way. He is the one who, in the end, makes a strategic decision based on his sense of reality (Kisfalvi 2002: 514).
“Nearly every mistake I’ve made has been in picking the wrong people, not the wrong idea.” (Arthur Rock, venture capitalist and founder of Intel; source: Sahlman 1999: 351)
The founder’s traits, attitudes, his professional experience as well as his practical skillset all play a part in the company’s growth potential. Being proactive (Cui et al. 2016: 175), motivated (Barba-Sánchez/Atienza-Sahuquillo 2017: 16), open to innovation and taking risks (Bortoluzzi et al. 2014: 134) are considered to be key assets of an entrepreneur’s personality.
Introduction: Provides the motivation for the study, citing the high failure rates of startups, and outlines the research structure combining literature review with qualitative founder interviews.
Definitions: Establishes a common vocabulary for terms like "startup," "ecosystem," and "innovation" to ensure clarity throughout the following research.
Valuation of a Business Idea: Discusses the criteria for assessing the potential of a new venture, focusing on the crucial roles of original innovation, market scalability, and financial feasibility.
Typical Factors of Failure and Success: Examines both internal variables (founder characteristics, timing) and external environmental variables (funding, infrastructure, bureaucracy) that influence startup longevity.
Real-Life Examples: Presents empirical data gathered from twelve expert interviews with startup founders in Germany, Hungary, and the US to illustrate theoretical success factors in practice.
Comparison and Analysis: Contrasts the ecosystem-specific findings from the three regions and compares these practical experiences with the previously established academic literature.
Conclusion: Synthesizes the core findings, re-emphasizing that while passion is a driver, continuous market validation and a well-balanced team are the actual determinants of long-term survival.
Startup, Business Idea, Innovation, Scalability, Venture Capital, Entrepreneurship, Ecosystem, Founder Personality, Market Entry, Success Factors, Failure Analysis, Business Model, Funding, Business Plan, Startup Growth.
The research focuses on identifying the critical success and failure factors for startup companies by juxtaposing theoretical academic literature with qualitative, first-hand accounts from twelve founders across three different global regions.
The document covers themes such as business idea valuation, the impact of internal founder traits, the role of external startup ecosystems (funding, bureaucracy, infrastructure), and the importance of timing and market fit.
The core question is: "Which factors determine the success or failure of startup companies?" and how these factors manifest within different geographic startup ecosystems like Germany, Hungary, and the US.
The paper employs a mixed-method approach: a literature review for the theoretical framework and qualitative content analysis of expert interviews with twelve startup founders for the empirical part.
The main part analyzes the fundamental components of business ideas, discusses success and failure factors (both internal and external), and details specific real-life case studies from startups in NRW, Budapest, and California.
Keywords include startup, innovation, scalability, venture capital, ecosystem, entrepreneurship, success factors, market entry, and business model.
The author observes that while "love of place" can be a factor for staying in a region, it is generally secondary to the requirements of a viable startup ecosystem; lack of access to networks and capital in smaller towns often outweighs personal quality-of-life benefits.
The study highlights a discrepancy between the media-hyped perception of easy VC funding and the reality that many founders, even in recognized hubs, struggle significantly to secure capital, making early-stage bootstrapping or revenue-based growth often more critical.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!

