Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus

Inhaltsverzeichnis (Table of Contents)

• CHAPTER ONE
  • 1. INTRODUCTION
  • 1.1. Background of the Study
  • 1.2. Statement of the Problem
  • 1.3. Objectives of the Study
    • 1.3.1 General Objective
    • 1.3.2 Specific Objectives
  • 1.4. Research Questions
  • 1.5. Significance of the Study
  • 1.6. Scope of the Study
  • 1.7. Limitation of the Study
  • 1.8. Organization of the Study
• CHAPTER TWO
  • 2. LITERATURE REVIEW
  • 2.1. The Importance of Advertising
    • 2.1.1 Advertising and Information
  • 2.2. Ethics and Ethical Issues in Advertising
    • 2.2.1 Concrete Sets of Criteria for Ethical Advertising in Ethiopia
  • 2.3 Universal Principles as Ethical Theory in Advertising
    • 2.3.1 Truth
    • 2.3.2 Human Dignity
    • 2.3.3 Advertisement and cultural Values
  • 2.4. Women and Advertising
    • 2.4.1 The Sex Appeal
    • 2.4.2 Idealized Image/Representation of Women in Advertisement
  • 2.5. Theoretical Framework
    • 2.5.1 Social Responsibility Theory

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research aims to explore and critically analyze the ethical considerations of advertising practices in Ethiopia, focusing specifically on the Ethiopian Broadcasting Corporation (EBC). It seeks to understand the ethical implications of advertisements in relation to social values, cultural norms, and the representation of women and children. Through a qualitative inquiry approach, the study examines various dimensions of advertising ethics, including professional practice, cooperative leadership, and the role of universal principles in promoting truth, human dignity, and social responsibility.

• Ethical considerations in advertising practices in Ethiopia
• The impact of advertisements on social values and cultural norms
• The representation of women and children in advertisements
• The role of universal principles in promoting truth, human dignity, and social responsibility in advertising
• The professional practice and cooperative leadership among stakeholders in the advertising sector

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter One introduces the study, outlining its background, problem statement, objectives, research questions, significance, scope, limitations, and organization. It lays the foundation for the research by providing context and defining key concepts.

Chapter Two delves into the literature review, exploring the importance of advertising and its relationship to information. It further examines the ethical issues surrounding advertising, focusing on concrete criteria for ethical advertising in Ethiopia and exploring universal principles as an ethical theory. The chapter also addresses the representation of women in advertising, discussing the use of sex appeal and idealized images.

Schlüsselwörter (Keywords)

The research focuses on ethical issues, advertising practices, Ethiopian Broadcasting Corporation, social values, cultural norms, women representation, children representation, universal principles, truth, human dignity, social responsibility, professional practice, and cooperative leadership in the advertising sector.