Masterarbeit, 2017
70 Seiten, Note: 1,5
This thesis aims to investigate the effective internationalization process of software start-ups to secure their market position and achieve sustainable competitive advantage. The research utilizes a literature review and descriptive case study to provide insights and recommendations. The study focuses on the theoretical frameworks of born globals, international new ventures, resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory, and international entrepreneurship. The research examines these frameworks through the lens of two software start-up case studies.
The first chapter introduces the motivation, state of research, research question, and structure of the work. The second chapter provides a comprehensive literature review covering theories related to internationalization, such as born globals, resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory, and international entrepreneurship. Chapter three outlines the research methodology, including the research method, scope delimitation, and data collection and analysis. Chapter four presents the results of the case studies, examining the internationalization process of two software start-ups. Finally, chapter five discusses the findings, provides a detailed analysis, and offers recommendations for effectively managing the internationalization process of software start-ups.
The key terms and focus topics of this thesis include: software start-up, born global, international new venture, internationalization process, international entrepreneurship, descriptive case study, resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!
Kommentare