Masterarbeit, 2017
70 Seiten, Note: 1,5
This thesis aims to investigate the effective internationalization process of software start-ups to secure their market position and achieve sustainable competitive advantage. The research utilizes a literature review and descriptive case study to provide insights and recommendations. The study focuses on the theoretical frameworks of born globals, international new ventures, resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory, and international entrepreneurship. The research examines these frameworks through the lens of two software start-up case studies.
The first chapter introduces the motivation, state of research, research question, and structure of the work. The second chapter provides a comprehensive literature review covering theories related to internationalization, such as born globals, resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory, and international entrepreneurship. Chapter three outlines the research methodology, including the research method, scope delimitation, and data collection and analysis. Chapter four presents the results of the case studies, examining the internationalization process of two software start-ups. Finally, chapter five discusses the findings, provides a detailed analysis, and offers recommendations for effectively managing the internationalization process of software start-ups.
The key terms and focus topics of this thesis include: software start-up, born global, international new venture, internationalization process, international entrepreneurship, descriptive case study, resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory.
A Born Global (or International New Venture) is a startup that seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries from its inception.
The thesis uses Resource-Based Theory, Knowledge-Based View, Dynamic Capabilities, Organizational Learning, and International Entrepreneurship.
By effectively shaping their internationalization process, leveraging unique knowledge, and developing dynamic capabilities to adapt to fast-changing global markets.
The author conducted a literature review followed by a descriptive case study of two software startups to test derived propositions.
The thesis concludes with 24 specific recommendations to support an effective internationalization process for software startups.
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