“Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign

Inhaltsverzeichnis (Table of Contents)

• Campaigning with the Internet
  • Campaigning with “old media”
  • Campaigning with \"new media”
  • Microblogging in Political Business
• Donald Trump on Twitter
  • The Twitter-Phenomenon Donald Trump
  • Donald Trump's Tweet Pattern
  • The Online Persona Donald Trump
• Different Forms of Political Mobilization
  • Rhetorical Strategies and Populist Mobilization
  • Social Media as a Tool for Networking Opponents
• Conclusion and Outlook

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This work examines the role of Twitter in Donald Trump's social media campaign during the 2016 US Presidential election. It analyzes how Trump utilized Twitter to communicate with voters, mobilize supporters, and attack opponents. The study also explores the broader implications of social media in political campaigning.

• The use of Twitter as a political campaign tool
• Donald Trump's online persona and communication style on Twitter
• The impact of social media on political mobilization and rhetoric
• The role of Twitter in fostering online engagement and political discourse
• The potential risks and benefits of social media in political campaigns

Zusammenfassung der Kapitel (Chapter Summaries)

The initial chapters delve into Obama's pioneering use of social media during his 2008 election campaign. Subsequent chapters analyze Donald Trump's Twitter phenomenon, focusing on the patterns, style, and impact of his tweets. The work examines Trump's online persona and its relationship to his offline behavior, as well as the role of Twitter in his political mobilization strategies. It also explores the use of social media by Trump's opponents and the broader implications of social media for political campaigns.

Schlüsselwörter (Keywords)

The work focuses on keywords like Twitter, social media, political campaigns, Donald Trump, online persona, political mobilization, populist rhetoric, and social media strategy. It explores the use of social media as a tool for political communication and engagement, as well as the implications of social media for contemporary political campaigns.