Narcissism and Conspicuous Consumption of Adolescents in Russia

Inhaltsverzeichnis (Table of Contents)

• ABSTRACT
• CHAPTER 1 INTRODUCTION
  • Research background
  • Problem statement
  • Purpose of research
  • Research questions
  • Structure
• CHAPTER 2 THEORETICAL FRAMEWORK
  • Introduction
  • Narcissism
    • Individual differences
    • Narcissism types
  • Conspicuous consumption
    • Motivation types of conspicuous consumption
    • Conspicuous consumption in Russia
  • Narcissism and conspicuous consumption
  • Reference of both phenomenon to the young generation
  • Hypotheses formulating
• CHAPTER 3 PRIMARY DATA RESEARCH METHODOLOGY
  • Introduction
  • Research design
  • Sample decision
  • Questionnaire design
  • Data collection methods
  • Data analyses methods
• CHAPTER 4 ANALYSIS OF RESULTS AND DISCUSSION
  • Data screening and cleaning
  • Descriptive statistics
    • Total sample profile
  • Correlation between both phenomenon
  • Effect of factors on narcissism
  • Effects of factors on conspicuous consumption
  • Hypotheses testing
• CHAPTER 5 CONCLUSION AND IMPLICATIONS
  • Summary of research findings
  • Managerial Implications
  • Limitations and future research

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This Master Thesis aims to investigate the phenomenon of conspicuous consumption in Russia, particularly focusing on the motivations of the young generation. The research examines the interdependence between narcissism and conspicuous consumption among young Russian consumers.

• Narcissism as a personality trait
• Conspicuous consumption as a behavioral pattern
• Motivational factors driving conspicuous consumption among young consumers
• The relationship between narcissism and conspicuous consumption
• The influence of demographic factors on narcissism and conspicuous consumption

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 introduces the research background, problem statement, purpose, research questions, and structure of the thesis. Chapter 2 explores the theoretical framework, defining narcissism and conspicuous consumption, examining their motivational types, and discussing the relationship between these two concepts. Chapter 3 delves into the research methodology, including data collection and analysis methods. Chapter 4 presents the analysis of the data, exploring correlations between narcissism and conspicuous consumption and the influence of demographic factors on both phenomena. Chapter 5 provides a conclusion of the research findings, outlining managerial implications and potential future research directions.

Schlüsselwörter (Keywords)

The key concepts explored in this thesis include narcissism, conspicuous consumption, young generation, consumer behavior, and Russia. The research focuses on the relationship between narcissism and conspicuous consumption in a young consumer segment within the Russian context.