Bachelorarbeit, 2015
44 Seiten, Note: 8.7
This research project examines the frequency and significance of environmental conservation issues covered in Kenyan newspapers. It investigates the reasons behind the limited coverage of these topics and the potential constraints faced by journalists in reporting them effectively.
The abstract provides a concise overview of the research topic, highlighting the limited coverage of environmental conservation issues in newspapers and exploring the potential reasons behind this phenomenon. It also introduces the objectives of the study, which aim to investigate the frequency of environmental conservation stories and the factors that contribute to their limited prominence.
The declaration and acknowledgement sections are standard components of academic research projects, acknowledging the contributions of various individuals and organizations involved in the research process. The dedication section expresses gratitude and appreciation to all environmental conservation enthusiasts.
Environmental conservation, media coverage, newspapers, journalistic constraints, content analysis, environmental issues, media reporting, environmental significance, media constraints.
Coverage is often limited due to commercial pressures, lack of specialized journalistic training in science, and the prioritization of political or entertainment stories that are perceived as more popular.
Journalists face constraints such as limited space/time in news cycles, miscommunication of complex scientific facts, and a lack of training in environmental reporting.
Mass media acts as a partner in conservation by increasing awareness, educating the public, and informing citizens in their roles as consumers and voters to support sustainable efforts.
The study focused on "The Daily Nation" and "The Standard," which are the most popular and highly rated newspapers in Kenya.
A descriptive survey design was used, primarily employing content analysis to collect and evaluate the frequency and significance of environmental stories.
The research emphasizes that solving global environmental issues requires the active participation of an informed public, not just experts.
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