Bachelorarbeit, 2016
48 Seiten, Note: 1,3
1 Introduction
2 Principles of Further Training
2.1 Definition and Differentiation of Related Terms
2.2 The Necessity of Further Training in High-Technology Companies
3 Further Training in the Working Environment
3.1 Reasons for Company Training
3.2 Barriers to Further Training
3.3 Corporate Universities as Further Training Method
3.3.1 Definition and Classification
3.3.2 Implementation of the Concept of Corporate Universities
4 Interview Analysis
4.1 Methodology
4.2 Empirical Restrictions
4.3 Qualitative Content Analysis
4.3.1 Interview Situation
4.3.2 Institutional Perspective
4.3.3 Employee Perspective
5 Implementation Recommendation
The primary objective of this thesis is to examine the suitability of Corporate Universities (CUs) as a method for increasing participation in further vocational training within high-technology companies. By analyzing the interplay between institutional objectives and individual employee perspectives, the study identifies core motivations and existing barriers to professional development in an IT-driven work environment.
3.3.1 Definition and Classification
The following sections introduce CUs as one form of further training. After explaining the origin and regional differences of CUs, an introduction to relevant definitions will follow. The second part (3.3.2) is concerned with concepts of implementation of CUs in practice. This framework will lay the foundation for the subsequent interview analysis.
Literature suggests that CUs were invented as a reaction to the structural changes discussed in section 2.2., particularly the globalization of markets, the shortened shelf life of knowledge, and the resulting necessity of LLL (Bundeministerium für Bildung und Forschung, 2002; Diesner, 2008). Despite the late theoretical base, the first CU was pioneered by Jack Welch in 1956 (Meister, 2006). In the United States, other large firms such as McDonald’s and Motorola followed in the 1980s, which led to a widespread introduction of the further training concept (Bundeministerium für Bildung und Forschung, 2002). For the most part, CUs represent a new type of further training, intertwining personnel with organizational development (Appendix F; Meister, 2001).
For various reasons, however, a universal concept of CUs does not exist; for instance, the conceptualization depends on the intention and location of a company. In the US, CUs intend to boost productivity and efficiency (Bundeministerium für Bildung und Forschung, 2002). In contrast, German CUs tend to have a higher focus on organization and strategy. In particular, they appear to support processes of change and the communication of corporate strategies (Bundeministerium für Bildung und Forschung, 2002). Another difference is that German CUs date back to 1990s and are therefore slightly younger than their United States’ predecessors. Evidence shows that CUs have grown over the last two decades (Abel & Li, 2012). It is likely that today there are more CUs than accredited for-profit and non-profit universities (Meister, 2006).
1 Introduction: This chapter highlights the rising importance of lifelong learning and the need for continuous skill acquisition in the modern information society, setting the research goal to evaluate Corporate Universities.
2 Principles of Further Training: It provides definitions for training-related terms and explores the structural necessity of further education in high-tech environments due to globalization and technological shifts.
3 Further Training in the Working Environment: This section investigates motivations for and barriers to participation in training and introduces the concept of Corporate Universities as a strategic training method.
4 Interview Analysis: The chapter presents the qualitative methodology and analyzes empirical findings from interviews, highlighting discrepancies between management intent and employee experience.
5 Implementation Recommendation: It provides strategic suggestions for improving further training participation, focusing on transparency and better alignment between organizational goals and individual career interests.
Further training, Corporate University, Lifelong learning, High-technology companies, Vocational training, Qualitative research, Employee development, Knowledge management, Institutional framework, Barrier analysis, Organizational culture, Skill improvement, Human resources, Corporate strategy, Professional development
The thesis focuses on examining why further training participation is essential for high-technology companies and how Corporate Universities (CUs) can serve as an effective instrument to foster this development.
The work covers theoretical principles of further training, the role of Corporate Universities in corporate strategy, and an analysis of reasons for and barriers to participation from both an institutional and an employee perspective.
The goal is to identify why employees and institutions in high-tech companies might perceive further training differently and to suggest how these perspectives can be aligned through better communication and an adapted CU model.
The study employs a qualitative research approach, specifically conducting and analyzing semi-structured, guided focused interviews with both management and employees of a global high-tech company.
The main body integrates a literature review on training and Corporate Universities with a detailed content analysis of qualitative interview transcripts to compare theoretical frameworks with practical workplace realities.
The work is characterized by terms such as Corporate University, further training, lifelong learning, organizational development, skill improvement, and barrier analysis.
The CU is identified as a vital implementation tool that, while successful in addressing company-specific skills, often lacks the transparency required to fully engage employees in their personal development goals.
The employee perspective is central to the recommendations, as it highlights that employees seek certifications and career relevance, leading to the suggestion that CUs should provide tangible recognition for contributions to encourage participation.
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