Masterarbeit, 2005
124 Seiten, Note: 2,0
This research report analyzes the automotive industry and its key participants in the upstream value chain, specifically focusing on automotive manufacturers (OEMs) and their suppliers. The primary objective is to identify suitable business models for small to medium-sized (SME) automotive suppliers.
Chapter 1 introduces the research topic, defines key terms, and outlines the problem statement. The chapter also details the assumptions and delimitations of the study and presents the research methodology, which includes a literature study, expert interviews, and a case study.
Chapter 2 delves into the trends observed in the automotive industry. It examines the industry's structure, processes, and value streams, highlighting the shift from a functional to a process-oriented value chain. The chapter also explores the current situation and core competencies of both the manufacturer and supplier industries, addressing the impact of consolidation and globalization on the industry.
This report explores the automotive industry, specifically focusing on the relationship between automotive manufacturers (OEMs) and their suppliers, particularly small to medium-sized enterprises (SMEs). Key themes include outsourcing, insourcing, value chain management, industry consolidation, globalization, and business model development for SMEs in the automotive supply chain.
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