Innovation. The Currency of the 21st Century

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
  • THE IMPORTANCE OF INNOVATION
    • Innovation trends in world economics
    • Swiss innovation support
    • Innovation in corporations
  • INITIAL SITUATION
    • Innovation - the engine of change
    • The drivers of innovation
    • Organisational culture - a spiritual force
    • The value of organisational culture on creativity and innovation
  • PROBLEM DEFINITION
    • Innovation · a buzzword
    • Reasons for innovation failure
    • The challenge of fragmented literature
  • OBJECTIVES & RESEARCH QUESTIONS
  • SCOPE OF THE STUDY
  • DOCUMENT STRUCTURE
• METHODOLOGY
  • EMPIRICAL DESIGN
    • Research approach and methodology
    • Objectivity and transparency
    • Validity
    • Reliability
    • Strengths of the Empirical Design
    • Generalisation and Limitations of the Empirical Design
  • STRATEGIC SAMPLE
    • The interviewees
    • Limitations of the strategic sample
    • Pre-Test
  • CONDUCT OF INTERVIEWS
  • INTERVIEW OUTLINE
  • INTERVIEW ANALYSIS SCHEME
    • Categories for Themes

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

The research aims to gain a deeper understanding of organisational cultures, particularly focusing on management support as a critical component for promoting creativity and innovation within companies. The study seeks to identify and analyze key factors that foster a culture conducive to creativity and innovation, ultimately providing practical recommendations for small and medium-sized enterprises (SMEs).

• The importance of innovation in the 21st century
• The impact of organisational culture on creativity and innovation
• Identifying key factors that foster a culture of innovation
• Developing a framework for creating a creativity and innovation-driven culture
• Assessing the relevance of the research findings for SMEs

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction chapter sets the stage for the research by discussing the significance of innovation in today's economic landscape, exploring its drivers, and highlighting the role of organizational culture in fostering creativity and innovation. It also defines the research problem and objectives.

The methodology chapter outlines the research approach and design, including the strategic sample selection, the interview process, and the data analysis scheme. It also addresses the strengths and limitations of the chosen methodology.

Schlüsselwörter (Keywords)

The key concepts explored in this research include organizational culture, creativity, innovation, management support, employee empowerment, risk-taking, and the development of a framework for fostering a culture of innovation within SMEs.